Bed Bath And Beyond Essay

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Recommended: Factors affecting the online shopping

Technology is an essential part of development and success in modern-day business. The main factors that affect both the consumer and company include website/app design, online shopping, technological advancements, and social media. Website design plays a critical role in online sales. Bed Bath & Beyond’s website has a registry option and the "Just for You" tab that utilizes the customers search and order history to customize their experience (Bed Bath & Beyond). Opposingly, Bed Bath & Beyond’s website is not easily navigable due to the inefficient categorization. They have, in total, 19 tabs which could be better categorized by related topics. For example, my account tab could encompass the order information tab and my offers tab instead of …show more content…

Bed Bath & Beyond has recently seen a decline in sales for their physical stores. This is due to online marketplaces, such as Amazon.com, adopting household decor and other items into their selection of products (Lutz, 2017). Amazon Prime offers free 2-day shipping for a tradeoff of $99 per year, and 64% of U.S. households use this service (Hyken, 2017). Shipping for Bed Bath & Beyond is free for anything over $29 but can be as expensive as $40 for different modes of shipping (Bed Bath & Beyond). By continuing to improve the online shopping experience, they will be able to increase revenue from their online sales to compensate for the loss of foot traffic in physical stores (Lauchlan, 2017). As technology advances, Bed Bath & Beyond is attempting to develop their technological resources at an efficient pace. They are large investors in omnichannel, “a type of retail that integrates the different methods of shopping available to consumers” (English by Oxford Dictionary). Bed Bath & Beyond utilizes cookies to enhance the customer's experience by tracking their order and search history, as well as being able to collect valuable marketing information (Corporate Responsibility, 2016). They have increased in-store demonstrations with products in an attempt to bring people into their stores, as well as combining back-of-house operations with other companies (Bunch,

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