Bed Bath And Beyond Essay

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In 2016, Bed Bath & Beyond had the largest market share of any home goods retailer in the country with over ten billion dollars in sales (Statista, 2017). The next closest in sales was Ikea with just under seven billion in sales (Statista, 2017). Bed Bath & Beyond appears to be thriving in some areas; they have an efficient store set-up, a variety of products that appeal to their multiple target markets, and the supplier network to keep up with any fluctuation in demand (Zacks Equity Research, 2017). However, there is a multitude of options that Bed Bath & Beyond can use to improve their sales. For example, they could begin by assessing their products and inventory since the economies of the countries that Bed Bath & Beyond has stores in are …show more content…

Currently Bed Bath & Beyond’s primary competitor in ecommerce is Amazon.com (Gurdus, 2017). This company is an online shopping tycoon that has become increasingly popular in the past few years (Hampton, 2017). Amazon has an enormous selection of products, from clothing to household decor items, which poses a threat to Bed Bath & Beyond (Amazon, 2017). Additionally, Amazon also has a service, Amazon Prime, that allows subscribers to have unlimited free two-day shipping, as well as the ability to stream movies, tv shows, and music for free (Amazon, 2017). Due to this, companies such as Bed Bath & Beyond have seen a decrease in online and in-store sales. In order to counteract this Bed Bath & Beyond has added free shipping on purchases over $29.99 (Bed Bath & Beyond, 2017). However, Bed Bath & Beyond could also increase their online sales if they were to offer a program similar to Amazon Prime. Customers could pay a monthly subscription fee that would allow them special offers on products as well as free shipping. This would act as an incentive for customers to shop at Bed Bath & Beyond instead of other online stores. Additionally, Bed Bath & Beyond could improve their online shopping experience by categorizing their website in a more efficient

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