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Business and social responsibility
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I understand that companies such as Avid Life Media only provide the services for consumers to enjoy. So, it is up to the customer to decide if they want to interact with companies that provide products or services deemed socially irresponsible by some groups. I think the Avid Life Media Company promote values that diminish the integrity of their organization as well as stakeholders. Decisions made by people within the organization have inferences for shareholders, employees, consumers, and community (Ferrell, Fraedrich, & Ferrell, 2013). Avid Life Media provide services that openly support individuals who participate in infidelity acts. The company commits unacceptable behaviors such as providing people with an email address that their spouses
In the media there are a lot of concerns about ethical standards in marketing and advertisements in corporations and businesses. Cumming’s marketing and advertisements strategies follow strict policies based on ethics that rest on a fundamental belief in people's dignity and decency. Cummins is committed to quality, innovation and integrity. This commitment is possible because each member of Cummins follows the highest standards of ethical conduct. These standards are embodied in the Cummins Code of Business Conduct. Individual integrity and strong corporate culture are the best assurances that this Code will be followed.
The abovementioned process is influenced by the commoditisation of products and blurring of consumer's own perceptions of the companies' offering. In order to differentiate and position their products and/or services today's businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising - revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: "We know that oil companies aren't really friendly to nature, and tobacco companies don't really care about ethics" (Arnold, 2001). On the other hand, the "ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization" (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.
A stakeholder’s morals and issues rotate around the connections that they have with their Shareholders. In this case study the stakeholder Wal-Mart Inc. had been demonstrating discriminatory actions toward certain shareholders such as their female employees. (Ferrell, Fraedrich & Ferrell, 2013). For instance, take the Wal-Mart v. Dukes case. This case included a group of women that sued their company on the basis of discrimination. The discrimination consisted of the way they treated women when it came to their pay, promotions, and disabilities. Led by plaintiff Betty Dukes, they alleged gender discrimination in standard policies that had affected everybody. Initially, the district court decided to certify a class action suit as the
Previous studies examined the social integrative needs for users to socialize with other users. The definition of social interaction has changed with the rise of mobile and communicative technologies. In terms of media ecology, we can argue that social media is prevalent; with Twitter dominating the service for TV users to expresses themselves during live watching TV shows. According to SORUCE, many participants in their research noted their TV experiences progresses with social media. Users sent text message during live watching, as it was it is more personal.. Social TV allows strengthening their relationships with friends by watching videos together and creating new online friends. Furthermore, the abundance of multiple these practices
According to Slater (1997), consumer culture can be defined that the relations between needs and social structures as well as it would be a power and identities in commercial system and society. In other words, it can be meant how people want to live and organize the society in various social conditions such as commercial and industrial capitalism. Capitalism means that “an economic system in which investment in and ownership of the means of production, distribution, and exchange of goods and wealth are held primarily by individuals and corporations” (Sturken and Cartwright, 2001: p.350). Besides, globalization leads to increase commercial and industrial capitalism which includes economic knowledge to global markets and people can purchase goods manufactured in another country. However, because of the process of commodities, some problems might come up. It is because consumer culture can be involved in diverse fields in terms of ethics, identity. Moreover, despite industrial problems reveal in the market, consumers still have focused on consumption of products. Advertising helps to hide the problems with glamorous images. Therefore, this essay shows how consumer culture can be represented with industrial problems. Consumer culture will be addressed regarding to child labour which is occasionally carried out illegally in the world. In the essay, firstly, it will look at both child labour and consumer culture and then coherence of them with focusing on capitalism. The series documentary of ‘Blood, Sweat and T-shirts and Luxuries’ will be mainly analyzed in the second part with some examples. Lastly, it will discuss what benefits consumers and companies gain from exploitation of child labour.
The term “ethical business” is seen, by many people, as an oxymoron. This is because a business’s main objective is to make as much money as possible. Making the most money possible, however, can often lead to unethical actions. Companies like Enron, WorldCom, and Satyam have been the posterchildren for how corporations’ greed lead to unethical practices. In recent times however, companies have been accused of being unethical based on, not how they manage their finances, but on how they treat the society that they operate in. People have started to realize that the damage companies have been doing to the world around them is more impactful and far worse than any financial fraud that these companies might be engaging in. Events like the BP oil
Over these past 5 days I have been asked to not only record, but check my consumption of my media intake. At first I thought “ this assignment seems odd, I certainly don 't use or interact with media 8 hours on average like studies say. There 's no way”. But after these five days I can say without a doubt that my initial observations were way off target. Thought the monitoring and recording process I found that on a daily average I am exposed to about 7 hours of media a day. A number I thought I would be nowhere near at the start of the 5 day process. But by digging deeper and deeper into my actual recordings I found many of the answers to not only why my consumption was so high, but also what forms of media were making it such a high number.
Nowadays, it is a consumption society which contains both homogeneity and diversity. As one of the biggest contributor of customer culture changes, advertising is an essential and inevitable element in our daily life which could be visible anywhere and experienced different stages. Early advertisements are generally seemed as “simple, crude and naïve”, while the contemporary advertisements are “persuasive, subtle and intelligent” (McFALL, 2004:3). The early advertise agency just bought some space in media and sold to customers. As the development of advertisement, art design and unique idea were added into advertising, and then it formed advertisement industry. Advertisement industry “adjusted its marketing practices to the novel situation created by consumer culture”. (McFALL, 2004:110) Advertisement is not only an assistor to the increase of consumption economy, but also a contributor to customer culture development. “The contemporary advertising agency did emerge as the result of historical circumstances”. (McFALL, 2004:111) The advertisement industries have more significant impact on marketing and customer which could be interacted with customer’s consumption attitude, value and belief. However, “culture can function like a nature” (Cronin, 2000:145). A slogan called “I shop therefore I am” which came from Barbara Kruger was famous in recent years. She argues that every purchasing behavior could be seemed as a reflection of customer’s aesthetic attitude, consumption taste and buying habit (I Shop, therefore I Am, 2000). In this article, a topic of the reflection and interaction between advertising and modern consumer culture would be analyzed, including the necessity, representation and semiotic meaning. This essay has three m...
Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came about knowing it. There are always changes in the media and the term “media” refers to the many ways of physically forming meanings as well and carrying them. The term “media studies” on the other hand, means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000).
(Violence in television programs and movies and its impact on children and families is not a new topic. Almost 30 years ago the U.S. Surgeon General warned Americans about the negative effect of television have on the emotions and behaviours of children.)
Audience reception is a critical area of focus and research when approaching media audiences. It is dependent on the context of viewing, making media use and media consumption within the home environment and other contexts an interesting area of study. During the 1980s the emergence and increasing use of television increased media research into consumption in an everyday context, addressing the domestic, the family and its contribution to daily life. The importance can be displayed through the centrality of the position of the television and how the arrangement of a living room is commonly based around this. According to David Morely (1986) patterns of television consumption can only be understood through the context of ‘family leisure activity’ (Schroder, Drotner, Kline, Murray, 2003: 8). Therefore in order to discuss whether the aspects within the home environment and other contexts differ in terms of consumption, it is fundamental in exploring family viewing and the patterns of everyday life. With the rise of new media and constant technological developments, media within the home have succumbed to fragmentation. Televisions can be used as an illustration, traditionally located in communal areas to the shift of location in every bedroom, along with the vast amount of channels available, the different platforms we can watch it on and developments that allow catch-up. ‘Furthermore the set has acquired a range of accessories and attachments such as videocassette recorders (VCRs), personal computers and remote controls, which have significantly modified the way it is used (Lee, Becker and Schonbach, 1989: 71). The diverse amount of media platforms available both in and outside our homes has somewhat merged, making it difficult to d...
Media Content and Realities of the Social World Media images never simply present the world direct, they are always a construction, a re-presentation, not a transparent window on to the real. The media give us ways of imagining particular identities and groups which can have material effects on how people experience. This is partly because the mass media have the power to re-present, over and over, some identities, some imaginings, and to exclude others, and thereby make them unfamiliar or even threatening. Besides, the Media use bias and stereotypes to represent the world which are not always true or “real”. Should media content attempt to reflect the realities of the social world?
The Effects of Advertising and Media on Society Advertising is an important social phenomenon. It stimulates consumption and increases energy consumption. economic activity models, life-styles and value orientation. Consumers confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole.
The movie Invictus brings up several key points about the media in everyday life. One of the most prominent points brought up in the film is that sports have the power to bring people together and unite them with a common goal. Sports are an enormous part of the media and cultures all over the world. Whether it be the Super-bowl, World Cup, or Olympics, millions of people continue to unite and cheer for the teams they support. The reason in which sports often unites people is that it gives people something in common with one another. No matter what race, age, or gender, people of all types enjoy watching and supporting sports teams which is why it is such a powerful means to unite people.
Social Scientists say that the average American watches too much television and plays too many video games. I would agree with this, because in high school that is all I did, but not so much for me anymore. Back when I was in high school that is all I did. Watch television, play Nintendo, hang out with my friends. However, now that I am in college, I have had to change my ways. It helps a lot that I don't have either one of those in my dorms.