Aramex Case Study

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"Corporate social responsibility is the commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development." Petkoski D & Twose N 2003, p.1).
Leadership plays a critical role in sustainable development through his vision, mission and by providing a strategic direction to the organization (Srivastava k, n.d). Ghandour is an example of a good leader. He played an important role in maintaining the relationship between CSR and Aramex's business. From the beginning he had strategically molded principles and practices of CSR and sustainability into the company’s culture, aligning …show more content…

In the following I will explain the management leadership role at Aramex through their stakeholder-based view towards adopting an integrated, full-fledged strategic CSR and sustainability approach. Also, I will discuss in my point view the main lessons learned from the Aramex approach to sustainability. In my point view the main lessons learned of Aramex's sustainability are taking from Aramex's Leadership, commitment, accountability and integrity, employees' engagement, sustainability and community empowerment. In addition to that, there are many other minor lessons learned of Aramex's sustainability.
I learned that "leadership is the candle that leads you to success". Aramex has corporate leaders with a vision recognizing that profit had social as well as financial benefits. They came with Aramex’s concept of activism which means innovating ways and solutions to all challenges company faced on the business front, the socio-economic development front, or the environmental front. The leadership in Aramex preserved a culture of integrity and safeguarding the company’s …show more content…

Empowerment defined in many researches as “to provide with the means, knowledge, or opportunity” (Shellman, A 2014, p.21). Aramex believe that by supporting education and educational initiatives will reflect directly to societies. Therefore, Aramex give its employees operational responsibility and expect them to develop and perform to the best of their talents. The basis for interaction between employees is mutual respect and trust. Also, it provided a lot of support activities such as sponsorship of university student and scholarship of workshop related to education and youth empowerment targeting societies to enhance one’s attributes in a way that facilitates positive development of the individual as well as collective society (see appendix table 1). Accountability and integrity is another lesson learned for Aramex's sustainability. Ghandour set a guideline, policies, regulations and training to encourage employees to act in accordance with customer expectations regarding ethics. Therefore, the employees be aware of and comply with rules and regulations. Integrity goes deeper; it is about doing the right things in the right way, as individuals and as a company (Rose, J, & Cachelin, A 2014). Integrity showed, People at Aramex in sustaining the company’s success by doing right things the right way. Also, the Code of Conduct addresses the key ethical expectations of customers.

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