Appendix 3

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Queensland tourism has identified key trends that may shape future tourism, including extreme events, technological development and tourism demand. Consequently, this allows the State to put forward an adequate plan focusing on the domestic market and increasing digital experience through technological advancements. Nevertheless, Queensland tourism’s strategies to capture Asian market and developing transport systems, especially air transport, may not be effective in the light of political unrest, thus, need a number of adjustments accordingly. Appendix 3 provides a detailed comparison between S1 and Destination Success plan.
Firstly, there is an apparent inconsistence between Queensland’s direction to expand internationally, especially in Asian market, including China and India, with the growing political conflicts in S1. In fact, South China Sea dispute represents a potential centre of conflict, which may include military clashes, in Asia Pacific region (Centre for International Relations, 2016; Glaser, 2012). Particularly, political tension over this area, one of the most important trade routes in the world and an abundant source of natural resources, involves not only China and ASEAN countries, but also Japan, India and Australia as international actors (CIR, 2016). Without considering this, …show more content…

Despite its massive use of technology across the industry, it fails to utilise breakthroughs in the fields to increase safety, which is contradicted to the increasing need of facial recognition technology to identify threats, as mentioned in S1. Without such application, it poses Queensland tourism the risk of being terrorised and losing its brand image as a safe destination while traditional time-consuming security measures, leading to the lost consumer welfare (Blalock, Kadiyali & Simon, 2007), making the state unattractive to

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