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Pros and cons of social media
Positives and negatives of social media
Positives and negatives of social media
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Introduction
In this assignment we will look at the role of social media in tourism marketing, particularly accommodation. Firstly we will do a literature review. In this literature review we will first look at a few definitions of social media, then, we will look at the advantages and disadvantages of social media, the impact social media has on accommodation and finally we will come to a conclusion as to what social media is and the impact social media has on tourism marketing and accommodation.
Next we will describe the use of social media in accommodation and give a few examples in the industry. A broad overview of this section of the assignment is the following: Social media does not only serve as a tool of marketing. Social media in accommodation in tourism system is an opportunity to have greater contact with potential en loyal visitors. It is a challenge to the tourism industry – to develop more mobile apps. A visitor preferes to book rooms via their mobile devices. A main function of the using of social media is the constantly interaction with the visitor – focusing on long term goals. Try to attract maximum visitors as possible. Keep the visitors satisfied at all times – and they will come back in the future. Accommodation facilities have to develop websites in order to keep their competitive advantage.
Lastly we will compile a list of guidelines for the correct use of social media as a tool in the marketing of accommodation. The world is becoming more and more connected. 61% of Internet users in the US do research on travel before making travel decisions. 22% of online accommodation searches are done from mobile devices. It can be a big challenge to make your business known to the world. Social networking is a very im...
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...at your pages or profiles are appealing to visitors.
8. Online interactions should be fast and constant: Internet is a quick and convenient base for communication. Your reaction to clients’ questions, etc. has to be quick, because of their expectations, and also because accommodation sector is very competitive, it’s easy for a client do get another hotel or guesthouse to stay in.
9. Be proactive about negative reviews: Happy visitors can easily help create a great reputation for your hotel, but unsatisfied visitors can post bad reviews, and keep other potential guests from visiting. Keep an open and communicative attitude, this will help by making the bad reviews more positive.
10. Don’t be too formal: Humour and originality works much better than formal and conventional approaches. People are more likely to read or click on something that is funny and original.
What is social media? According to Merriam Webster, it a “form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” “While the Internet has always allowed individuals to participate in media not only as consumers but also as producers, the social aspect of media did not flourish until the 2000s (Media Convergence).” Social media is perceived negatively primarily through the eyes of older generations simply because they did not have the advanced technology we do in this day and age. Social media has been described as one of the worst things that has happened to society but I disagree. I believe that social media is beneficial in the way
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
Social media has impacted many of our lives for the better. It's easy to see that along with time we continue to discover new advancements in technology. Along with that we begin to notice our lives becoming surrounded by technology features like social media. Social media offers many desired attributes, and serves as an easy form of communication. Although social media has many benefits to our daily lives it influences many attributes of our life. Social media is constantly influencing our language. Social media serves as a great source of new information and trends, and without our awareness we begin to change ourselves to conform to the vast world of social media. Social media opens up a whole world of slang and shortened terms that prior
In marketing sector, social media tools impact hoteliers on making decision on marketing strategies. In fact, social media can provide vary of channels to promote and distribute hotels products and services (Rosman & Stuhura 2013). In a word, using social media as a marketing tool can bring many benefits like direct consumer communication and brand awareness, so that to generate revenue as a final
Some people use social media to communicate and keep in touch with friends and family. Other uses of social media may be dating, meeting new people, finding jobs, or even keeping up to date with world news. There are also those who use social media for other purposes such as bullying, sometimes unintentional and other times on purpose.Bullying is nothing new because bullying can occur everywhere, you hear about bullying more often nowadays because it is happening in more places than ever.Before social media became popular children were often bullied at school or in the neighborhood at home. Today with the increased use of the internet and social media children are now being bullied anywhere at anytime. The Bullying epidemic has become a global problem all around the world and must be stopped if children are to live a normal life and develop into law abiding citizens. Due to the diverse social media websites people have access to other people 's social life and private life as well, thus allowing them to be targets of comments that can be hurtful. social media opens the door to cyber bulling and teen girls may comment things that are hateful and cause rumours. Females bullies are usually associated with these types behaviors.Females use social media to spread rumours about their victims. Females can use social media to do
Because of today technology, continuous development, we are going to do all the promotions and marketing online. Nowadays everyone spends more than 3 hours on the internet, so we are going to invest money to attract guests. After we are going to create a certain clientele, we are sure that our guests are going to make good publicity for the hotel thank to the best services that we are going to provide. We are going to communicate the unique and natural concept to appeal to our future guest.
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,