Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The culture of Chrysler
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: The culture of Chrysler
The mission statement on Chrysler’s website is “The Group’s commitment: reduction of environmental footprint, safety and connected vehicles, increasing product competitiveness” (Fiat Chrysler Automobiles, 2014, para. 1). In question two, the culture of Chrysler was identified as an adhocracy culture. Its mission statement supports this culture, as well as the other cultures shown in the CVF. Just as was noticed when answering question two, there are signs of all four cultures in the mission statement. Since Mr. Marchionne had to break the bureaucracy and allow people to step up and show their talents and skills, he was able to nurture “the creation of innovative products and services by being adaptable, creative, and fast to respond to …show more content…
64). If this had not taken place, the company’s future would have remained grim. Many negative decisions had been made by the previous management, which cost the company an immense amount of money, and this stood in the company’s way of being profitable. It did not take Mr. Marchionne long to notice the negative impacts on the company. Mr. Marchionne and his team were able to achieve sustainability because the managers he put in place successfully motivated the organization. This is why Mr. Marchionne cleaned house per say, but it is the reason why “Chrysler’s restoration has been admirably methodical” too (Debord, 2011, para. 10). The team he created by using the proper PE fit, understood the organization’s “footprint,” and it continues to do so today in the same manner (Fiat Chrysler Automobiles, 2014, para. 1). Chrysler’s footprint is the overall environmental and social costs which Mr. Marchionne undoubtedly understands (Lueneburger, 2014). Sustainability was reached due to his leadership style of allowing those under him to make decisions and be accountable for such decisions (Sergio Marchionne (CEO Fiat and Chrysler), 2011). He encouraged his handpicked managers to take risks and think outside of the box (Kreitner & Kinicki,
Chrysler is an American automobile production company, which was first founded by Walter Chrysler in 1925. This prodigious American based automobile production company never hesitate to spend top dollars for their ad’s campaigns. In 2011 Super Bowl’s commercial, Chrysler published a commercial for its new modal car Chrysler 200 speeding 9 million dollars. The Chrysler 200 ad campaign was created by great agency “Wieden+Kennedy”, which is known for its controversial intrepid ideas, and has worked in the past for Chrysler and Dodge brand, and other famous brands such as: Nike, and Cock. The commercial encapsulated the great art of rhetoric, and used it through pictures, clips, and transcript to introduce the new modal of the products to the publics by targeting their emotions,
With forward movement in society, it is important to consider not just what will propel most toward success, but also what will help to sustain the environment along the way. What may have been considered appropriate decades ago, may no longer be socially acceptable due to the changes observed in both the business world and the environment (Fiske, 2010). Therefore, it is important for organizations thriving in today?s economy to consider how they may capitalize most effectively from their product or service of choice while minimizing or eliminating any damages along the way (Knoke, 2012).
General Motors became a “centralized organization, so decision-making authority is concentrated in the hands of top-level managers, and little authority is delegated to lower levels” (Ferrell et al., 2015, p. 199). Centralized organizations have little upward communication and top-level manager may not be aware of problems and unethical activities. According to Ferrell et al., (2015), it has been noted that “centralized organization may exert influence on their employees because they have a central core of policies and codes of ethical conduct” (p. 201). Conversely, to survive at GM employees praised the CEO intelligence and carried out their orders by keeping a low profile, and never made waves. GM rewarded employees who followed the old traditional ways and those that challenged their thinking lost promotion opportunities or their jobs. However, General Motors experienced conflict between corporate management responsibility and social responsibility. Consequently, General Motors “attempted to implement a new mentality upon its management in a short period of time” (Goussak, Webber, & Ser, 2012, p. 49) by changing the company’s environment, but
In 2009 when Sergio Marchionne took over one of the Chrysler plants had around 200 workers and by the end of the summer over 4500 people were employed; at that location alone. During his 60 minute interview Mr. Marchionne gives a lot of acknowledgement to his employees crediting them for the successful turnaround in the company. This shows us that he is the type of leader who would motivate through the positive reinforcement theory because his positivity in the comments to his employees shows that he isn’t taking full credit for all the work that was done and the success that has happened. When Mr. Marchionne became CEO of Chrysler he moved his office down where the engineers work on the 4th floor. “No need for a top-floor penthouse, which sits empty where a chairman and three vice chairmen used to be, when a fourth floor office will suffice.” (Allpro.com). This was one of his first step in creating change of direction in a company which was used to being lead by leaders who didn’t fully engage with the employees. Another point to mention, and a result of his close contact with the engineer, is that the engineers were performing for him and were able to get a brand new car model designed and produced in less than a year; which proves his leadership style works. In order for a great leader to get this kind of effective cooperation from his employees shows his skills in leadership. By giving them positive reinforcement and being a motivational leader with high hopes with an optimistic vision for the future he was able to get them to perform and meet his standards and goals in a short allotted amount of time. This constrictive timeframe was strategic in reentering the automotive industry with a new product to boost sales and pro...
Achieving world class business performance is a major challenge in today’s society. Manufacturing companies continue to face increased competition and globalization from its competitors. (1, p. 148). The automotive industry is one of the most volatile manufacturing industries that we have, which was evident in the 2008 – 2010 automotive industry crisis. (2) This global financial downturn served notice to the American automotive manufactures to raise the bar, in order to achieve word class business performance. General Motors, one of the country’s largest automotive manufactures, had to receive a government bailout to survive. During this time many with the corporation asked themselves, if we were a world class business, would we be facing this pending crisis. The answer was a resounding “NO”. General Motors has come out of bankruptcy and is focused on being a world-class business organization.
This case focuses on corporate obstacles to pollution prevention. Pollution prevention can complex especially for large corporations. There are many different forms of pollution prevention including emissions control devices and incremental changes in existing technology. The author reviews the impact of emissions controlled devices, however the focus of the case study is on incremental changes in existing technology. Incremental changes include substituting one or two steps in a production process or relationship changes between production steps. One example of incremental changes that was provided by the author was eliminating chlorofluorocarbons and saving energy by replacing a refrigeration process with a heath exchanger that can exploit waste cooling from another part of the process. There are three critical decision-making stages for incremental changes; identifying a pollution prevention opportunity, finding a solution appropriate to that opportunity, and implementing that solution. The author discusses the three aspects of an organization (culture, ability to process information, and its politics) and how they impact the decision-making stages.
According to Ferguson (2012, p. 230) FMC has its sights set on becoming the world leader in quality, safety and sustainability. FMC repeated demonstration of ethical leadership propelled the company from the brink of bankruptcy in 2006 into an enviable dominant position in the automobile industry today. How did they achieve such a phenomenal turnaround?
The purpose of this paper is to create a sustainable solution paper (SSP) for Pep Boys’ Automotive Inc. otherwise known as Pep Boys parts, tires and service, is part of the automotive aftermarket retail parts and service industry. Since 1921, Pep Boys have been in business (The Pep Boys--Manny, Moe & Jack SWOT Analysis, 2015). Consequently, Pep Boys operates over 800 stores and 7,400 service bays across the country and Puerto Rico while also employing over 20,000 associates (The Pep Boys--Manny, Moe & Jack SWOT Analysis, 2015).
General Electric Corporation is a multi-billion dollar conglomerate founded in 1892. The company was founded in Schenectady, New York to capitalize on the patents of Thomas Edison and the use of electric power through generation and distribution. Now a blue chip publicly traded company that has branched out beyond its core into arenas such as aircraft engineering, television, and home appliances to name a few. Over the years the corporation has been through different management models that have brought innovation in many forms that have allowed them to be envied by companies around the world. Despite great success since its conception, like many companies who can withstand the test of times, it’s natural for them to become self-absorbed, which can have a negative impact on the company structure as a whole. Coming across someone like Jack Welch who can think out of the box and in a manner that doesn’t strain the resources of the company but expands the thinking of the company as a collective unit is needed to continue the legacy of innovation in all aspects of business.
The company’s approach to motivate employees has been working in a positive way. The employees are satisfied with the family style community, and the productivity has increased as well. The company’s style of treating employees as important partners has been successful in other manufacturing companies too. For example, when Honda opened its first factory in the U.S., the CEO and employees shared the same cafeteria, just like Lincoln.
Retrieved from the book Strategic Management and Business Policy: Towards Global Sustainability – 13th ed. Upper Saddle River, NJ: Prentice Hall. Rightin, M. (2014). The 'Standard'. Tesla cuts losses but sees costly year ahead.
Do you think strategic management had contributed to the Clorox Company’s success? Why or Why not?
Many companies are starting to realize just how much of an impact their decisions and operations make on society. Intel, an American corporation that designs and manufactures chips for computers and other various types of integrated technology, is at the forefront of the social responsibility movement within the technology business. Intel’s co-founder, Andy Grove, built the company based around the management views of Peter Druckers as written in his book, “The Practice of Management”. This book has an entire chapter dedicated to “The Responsibilities of Management”. Drucker’s book states that businesses and those running them have a responsibility to consider how their actions may affect society. The choices of one organization may affect many parts of the world. According to Drucker, when businesses are making management and operation decisions, they must “consider whether the action is likely to promote the public good, to advance the basic beliefs of our society, to contribute to its stability, strength and harmony”. This means that it is up to the upper management of an organization to make sure that any decisions a company makes coincide with the values of society and will have a positive impact on society (Wartzman, 2014).
This paper takes a look at the ways in which the ideas of Fordism and Taylorism helped the success of the U.S motor vehicle industry. The motor vehicle industry has changed the fundamental ideas on the process of manufacturing and probably more expressively on how humans work together to create value.
The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...