Analysis of Two Print Advertisements

Analysis of Two Print Advertisements

For this piece of coursework I will be looking at two different

adverts made by the same company, Muller, and finding the techniques

that are used and what the effect of these methods are on the reader.

The first advert is for Muller light mousse. It has a picture of a

large mousse pot in the foreground, which has been manipulated to make

the viewer’s eyes believe that it is the end of a bath tub, and in the

bath tub is a young couple, who are playing and having fun. Also the

bath is overflowing with bubbles. The advert came from a women’s

weekly magazine called Bella, this leads me to believe that the advert

is aimed at middle aged women. I think that the type of women it is

aimed at would be self conscious or over weight, I came to believe

this as the women in the advert is very thin, and is what a lot of

women aspire to look like, this is then playing with their

insecurities, making them believe that they can look like this with

this yoghurt. At the bottom of the advert it mentions the fat content

of the mousse to show that it is a food that people can afford to eat

whilst dieting. What's more is that it talks about the fact that it is

“deliciously tasty” and “99.5% fat free” in the same sentence which

really makes them emphasize one another. This causes the mousse to

become very appealing to those who are dieting, rather than the same

old salad, or tasteless puddings. I also think that it is aimed at

women as the woman is dominant in the picture, she stands over the

man, spraying him with water, this idea would be appealing to women as

the idea of being dominant in a relationship, or to have ...

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...fat

free”. This is suggesting that it is still very tasty even though it

has very little fat in it, although it is not stating the amount of

the yoghurt that is fat free.

The two adverts for these yoghurts are very similar. Although the

background of the image, the women, and the type and flavour of the

yoghurt do change, the meaning behind them remains the same. Both of

these adverts hold the women as the dominant character, in control of

the man, so they are mainly aimed at women.

Another thing that they have in common is that the man and woman are

together in them, symbolising love, and both of these images are

slightly sexual. They both contain the same slogans and symbol in the

bottom corner. Both the adverts use the same techniques, they play

with people’s insecurities making them want to buy the product.