Analysis of Two Advertisements From Magazines

Analysis of Two Advertisements From Magazines

I have chosen adverts that are both aimed at teenagers, as this is the

biggest market, and the one companies make most money from. As I am a

teenager I can identify with the target audience and therefore decide

whether the adverts successfully target their audiences.

The two adverts I choose to analyse were very different; although

they were both aimed at the same target audience, they used different

persuasive techniques to attract and convince their audience to buy

their product.

We live in a capitalist society; all the time products are being sold

to us through all the different media; like television, radio and

magazines, it is the easiest way of marketing a new product and

targeting a specific audience. We are constantly being told to buy

products, our main industry relies on advertising and without it would

not be able to sell and market products. The advertising companies

have a symbiotic relationship with all the other media; they are

dependent on each other and the advertising company wouldn’t be able

to make money if they had no clients, so they rely on every part of

the advertising market to attract the consumers.

I chose an advert for Secret Weapon Lip gloss. I was first attracted

to the Secret Weapon advert because it’s funny; Secret Weapon’s slogan

is : WARNING: May cause outbreaks of jealousy

In the picture there are two women; one is surrounded by men, the

other is pouring a drink into the first woman’s bag. It makes the

readers think that Secret Weapon makeup etc. will attract men to them

and make them look attractive.

The image of this advert ...

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...cret Weapon advert used humour to attract their audience whereas

the Color Trend advert used celebrities, also the Secret Weapon advert

had a story behind it unlike the Color Trend advert; this meant that

the message was more interesting and it did not rely on the influence

of celebrities to sell their product. In my opinion this made Secret

Weapon more successful in targeting its audience as it was able to

target a wider range of teenagers; not everyone likes pop music, or

has different individual tastes and so those who don’t identify with

Atomic Kitten would not be interested if they loved Color Trend

make-up or not, and the advert would not influence them to buy the

product: there is also the risk that people who actually dislike the

celebrities used would be biased against the product by its

association with them.