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Cognitive development
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Sandra Steingraber wrote the essay titled, “My Children: The Food Experiment” about her experience as a mother of two children who have never been exposed to any type of advertisements or propaganda regarding commercialized food products. Steingraber and her family moved to a cabin in the woods near Ithaca, New York and when the family arrived at their new home the discovered their television had been stolen. They decided not to replace the television, which did not seem like a conscious decision to not expose their children to advertisement as much as it related to it not being a central part of their current life or lack of finances to replace it. Not replacing the television provided a context clue that this experiment was not planned, …show more content…
The first discovery was a community-supported organic farm nearby they could join and pick fresh produce. Second, they were able to join a cooperative grocery store that offered a variety of organic items. Lastly, if Jeff worked a couple hours a week at the coop grocery store they received a discount which helped with the cost and prevented them from having to shop elsewhere for other household items. Steingraber’s experiment went on for five years and neither of their children have been exposed to advertising. That includes not only advertising on television but in grocery stores as well, which are often aimed, positioned, and marketed to small …show more content…
I believe the inductive argument made by Steingraber used empirical reasoning based on the evidence presented. Realizing children’s minds can be affected in either a positive or negative way by media advertising was her original hypothesis. As time passed, Steingraber tweaked her initial hypothesis when different variables came into play, such as eating fast food at McDonalds and her children starting school. This self-corrective process efficiently showed her empirical reasoning was based on measurable manifestations. She understood that advertising was merely one method which could influence children’s decisions on what they like and don’t like, but also realized other factors were involved that would have just as much influence. Each time a different variable was introduced to her children, their hypothesis was verified; for example, when the children hated the food from McDonalds. The experiment is open for independent verification because it was and could be repeated again and again in different scenarios; however, it could be critiqued as very rare that children will respond in this manner due to having only two test
“Food as thought: Resisting the Moralization of Eating,” is an article written by Mary Maxfield in response or reaction to Michael Pollan’s “Escape from the Western Diet”. Michael Pollan tried to enlighten the readers about what they should eat or not in order to stay healthy by offering and proposing a simple theory: “the elimination of processed foods” (443).
In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.
A common theme in entertainment today is the question “Just because I can, should I do it?” Usually this is applied to moral issues or controversial scientific breakthroughs. Yet, very little of the American public even bother to ask this about food science and production. As long as the food tastes good and is convenient, most people don’t really care. Melanie Warner, overall, was just like most Americans. In her book she documents how a former business journalist became infatuated with the longevity of cheese, guacamole, and other normal American cuisine. It’s a dark hole. Most readers will be horrified and confused with such production methods. While Warner’s book isn’t a scientific study, her neutral style and intriguing investigation
Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
When we think of our national health we wonder why Americans end up obese, heart disease filled, and diabetic. Michael Pollan’s “ Escape from the Western Diet” suggest that everything we eat has been processed some food to the point where most of could not tell what went into what we ate. Pollan thinks that if America thought more about our “Western diets” of constantly modified foods and begin to shift away from it to a more home grown of mostly plant based diet it could create a more pleasing eating culture. He calls for us to “Eat food, Not too much, Mostly plants.” However, Mary Maxfield’s “Food as Thought: Resisting the Moralization of Eating”, argues differently she has the point of view that people simply eat in the wrong amounts. She recommends for others to “Trust yourself. Trust your body. Meet your needs.” The skewed perception of eating will cause you all kinds of health issues, while not eating at all and going skinny will mean that you will remain healthy rather than be anorexic. Then, as Maxfield points out, “We hear go out and Cram your face with Twinkies!”(Maxfield 446) when all that was said was eating as much as you need.
...f television advertisements for junk food versus nutritious food on children's food attitudes and preferences. Social science & medicine, 65, (7), pp. 1311-1323.
In the United States, food advertising has molded the way americans eat, lived and dined as a family and as consumers for years and has molded the in the wake of changing businesses and their demands, of the media, communication technologies, and cultural american history. Advertising, print media as well as television has been made to intrigue the minds throughout amaerican history and cause people to try new foods, to help spread the various types of cuisine throught the United States.
McLaughlin, Joseph. “Researcher Shows Negative Effects of Advertising on Children.” Inside Fordham. Fordham University, 17 May 2010. Web. 08 Feb. 2012.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Children are known for their naivety and easily persuaded personas. Fast food markets prey on this fact while marketing their products to this malleable audience. According to Eric Schlosser, an acclaimed investigative journalist, children are the target for many fast...
To begin, advertisements tend to focus on children, as their minds are easier to influence, due to the lack of understanding of things. Toy companies, for example, may convince children, through TV ads, that the product offered is unquestionably necessary to have, and since children have no knowledge about expenses, they are more likely to encourage their parents into buying a product. Therefore, as a result of companies focusing on kids, businesses have a greater possibility on being successful at selling their product. Nonetheless, as children learn about what surrounds them, sometimes the information put out there might not always be appropriate for children, and consequently, youngsters may interpret things drastically different. For instance, a child may desire to live the life that is shown in an advertisement or may think that a commercial about someone doing something wrong is right. While this is to true to a degree, what makes the difference is the responsibility of parents ...
Millionaire food companies compel and attract customers through advertisements. Wonderful presentations and happy actors on TV are strategically used to state the normality to eat a tempting 2000 calories packed burger. The Advertisements is the secret weapon of the monopoly of these companies. “The processed-food industry should be seen as a public health menace” views by Kelly Brownell, from a Yale University professor of psychology and public health (Moss 3). Today, tobacco advertisements upset the parents of children, but poor diet advertisements are primarily ignored. (Moss
The story, In Praise of Fast Food, written by Rachel Laudan is an evaluation argument recommending healthy food choices in comparison to fast food. Laudan responds by sharing her experience with growing up on a farm and a child and eating food from her family garden. “Modern, fast, processed food is a disaster” (Faigley 302). In this writing selection, the author provided effective evidence to argue the inadequate safety of food today saying, “They built granaries, dried their meat and their fruit, salted and smoked their fish, curdled and fermented their dairy products, and cheerfully used additives and preservatives- sugar, salt, oil, vinegar, lye- to make audible foodstuffs” (Faigley 304). Food in the past was very different than what we have today.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.