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Effects of Agriculture
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Society tends to associate propaganda films with issues such as Nazi Germany and their film messages for their country; however, it is also possible for small independent companies, groups of like-minded people and individuals to use the media of film to incorporate messages for our society (The Independent, 2010). These messages are often in relation to changes that individuals should make in order to improve the standards by which they live their lives and changes to everyday habits that will benefit the individual, the individual’s family, a group of individuals or even a single person (Barnhisel and Turner, 2010). Food Inc. is a documentary displaying the United States food industry in a negative light by revealing the inhumane, eye opening, worst case scenario processes of commercial farming for large corporate food manufacturing companies. Food Inc. discusses, at length, the changes that society and the audience at home can make to their grocery shopping habits to enable a more sustainable future for all involved. Food Inc. addresses many political issues during the film to draw in the audience. Issues such as: the environment, education, workers’ rights, health care, climate change, energy control, to name a few. Director Robert Kenner exposes secrets about the foods society eats, where the food has come from and the processes the food went through. It is these issues that are used as politics of affect in both an extreme visual representation and a strong audio representation that has the biggest impact on the audience and their connection to what they are being told. This paper aims to discuss the film Food Inc. and the propaganda message for positive change, as well as, the differences between seeing food and deciding... ... middle of paper ... ...f television advertisements for junk food versus nutritious food on children's food attitudes and preferences. Social science & medicine, 65, (7), pp. 1311-1323. Foothilltech.org (2013). BASIC ELEMENTS OF PROPAGANDA. [online] Retrieved from: http://www.foothilltech.org/rgeib/english/media_literacy/basic_elements_of_propaganda.htm [Accessed: 12 Nov 2013]. Powell, L., Harris, J. and Fox, T. (2013). Food Marketing Expenditures Aimed at Youth: Putting the Numbers in Context. American journal of preventive medicine, 45, (4), pp. 453-461. Schirato, T. and Webb, J. (2004). Reading the visual. Crows Nest, NSW: Allen & Unwin. The Independent (2010). Power to the pictures: The evolution of propaganda. [online] Retrieved from: http://www.independent.co.uk/arts-entertainment/books/features/power-to-the-pictures-the-evolution-of-propaganda-2075321.html [Accessed: 11 Nov 2013].
...g statistics about the public’s health and make the future seem bleak, “the lifespan is shortening for new American children” (Pastor) and “ one in three children born after the year 2010 will develop type II diabetes” (Pastor). Pastor says that he is shocked by the impact and wants to break away from the cycle created. In his closing statements he convinces the audience to break away from the cycle away as well, by drawing on the seeds he planted with pathos, ethos, and logos. The film was well made and addressed all the issues of “organic” food and well informed the audience of what is occurring. Next time, an audience member goes to the supermarket to buy food they will probably remember what their children will look like in twenty years if they don’t take a more “organic” approach to their lives.
In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.
Hungry for Change is a thought provoking documentary produced by James Colquhoun and Laurentine ten Bosch that delves into the implications of eating a modern diet. Using pathos, facts and figures, and association, Hungry for Change delivers a meritorious performance that engages viewers and leaves them questioning their own diet and lifestyle choices. The film’s use of rhetorical and advertising strategies and its ability to captivate viewers make this an effective, life changing documentary.
In Wendell Berry’s “The Pleasures of Eating,” this farmer tells eaters how their separation from food production has turned them into “passive consumers” who know nothing about the food they eat, or their part in the agricultural process (3). They are blindsided by a food industry that does not help them understand. Berry argues that the average consumer buys available food without any questions. He states consumers that think they are distanced from agriculture because they can easily buy food, making them ignorant of cruel conditions it went through to get on the shelf. Humans have become controlled by the food industry, and regard eating as just something required for their survival. Berry wants this to change as people realize they should get an enjoyment from eating that can only come from becoming responsible for their food choices and learning more about what they eat. While describing the average consumer’s ignorance and the food industry’s deceit, he effectively uses appeals to emotion, logic, and values to persuade people to take charge, and change how they think about eating.
Our current system of corporate-dominated, industrial-style farming might not resemble the old-fashioned farms of yore, but the modern method of raising food has been a surprisingly long time in the making. That's one of the astonishing revelations found in Christopher D. Cook's "Diet for a Dead Planet: Big Business and the Coming Food Crisis" (2004, 2006, The New Press), which explores in great detail the often unappealing, yet largely unseen, underbelly of today's food production and processing machine. While some of the material will be familiar to those who've read Michael Pollan's "The Omnivore's Dilemma" or Eric Schlosser's "Fast-Food Nation," Cook's work provides many new insights for anyone who's concerned about how and what we eat,
Snowball, David. "Propaganda and its Discontents." Journal of Communication 49.3 (2009): 165-71. ProQuest. Web. 2 Dec. 2013.
Stokoe, Claire. 100 Years Of Propaganda: The Good, The Bad and The Ugly. Smashing Magazine, 13 June 2010. Web. 07 Dec. 2013.
Since the fast food industry is targeting America’s youth, providing healthier options on children’s menus will reduce the rate of childhood obesity and allow for a healthy future.
The 2016 documentary Sustainable, directed by Matt Wechsler provides interesting insights from a food activism perspective into various parts of dominant and alternative American food systems. Calling for a shift back to small-scale farming, the film uses various statistics as well as personal anecdotes to illustrate the benefits of doing so, as well as the dangers of the current model going forward. On the level of small farmers, the film explores the struggles and opportunities associated with maintaining small, diverse farms. Looking at the current dominant model, the film elaborates on some of the harmful techniques used on various levels of the dominant food system – or systems as it argues – and how they are negatively impacting American citizens. Finally, looking at sustainability in the broad context of both theory and practice, the film provides a call to action for the greater good.
With the popularity of film culture experiencing a drastic increase, a large amount of what happens on screen is mirrored in our society. Movies can evoke thoughts and emotions that shape the average man’s ideals, sometimes even stirring up propaganda that pressures governments to create new laws.
It has been said that the amount of fast-food advertisements that children are becoming obese and from several sources they have said that from the ages 2 to 5 the percentage of children overweight is 13% to 19%. Many studies show that the advertisements are giving the idea to children to want to eat. The institution of Medicine in 2006 showed compelling evidence of ads for food increased children obesity.
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
This book is a life changing book. It was inspirational, informative and gave you insight about the things we do not know about the food we eat. The documentary was graphic and detailed, informing you of the process from the farm or the fields, to the manufactures, to the labeling and packaging companies. It informed me, about the school lunches, how some of the meals at school are made, to the politics behind it. This book is also a collectible.
McGinnis, J. Michael., Jennifer Appleton. Gootman, and Vivica I. Kraak. Food Marketing to Children and Youth: Threat or Opportunity? Washington, D.C.: National Academies, 2006. Print.
"The Rise of Modern Propaganda." The Rise of Modern Propaganda. N.p., n.d. Web. 12 Jan. 2014. (TROMP p. #)