Analysis Of Dan Heath's How To Create A Successful Mission Statement

Dan Heath explains how to create a successful mission statement. He states that nowadays people prefer simplicity. For example, it is useful to replace some pompous or rude words with the simpler ones like present, instead of serve, or the word “damn”, that should be undoubtedly censored. Likewise, the mission statement should not be too limited, for instance, Italian food, instead of pizza should be offered to customers (FastCompany, 2010). More to the point, the food parlor might offer family entertainment that is associated with the integrity. In other words, it is essential to make words sound more concrete and precise, answer the question of why it is necessary to use that particular product (Hitt, Ireland, & Hoskisson, 2015). It is of paramount importance for the mission statement to reflect the fact that the company cares for its customers.
What Does It Take to Create a Strong USP?
Cupman (2015) notes the traits of a compelling unique selling proposition (USP). The author states that

The speaker provides the impressive argument stating that only 54 percent of the success depends on the change initiative. It occurs because of the three common pitfalls of the change management. Aguirre (2014) considers that the change fatigue, namely, the excess of initiatives is the first aspect that limits the change. The second disadvantage appears in the case of the chief executive, who dictates the rules, but does not clarify or show how to implement them. Ultimately, it is erroneous to think that the communication is the same as the engagement. The above listed mistakes lead to the non-transformation, waste of time, people, and capital, and it diminished moral. Above all, the culture is essential to move the organization and keep it effective (Hitt et al., 2015). It might include the informal leaders, integration, environment, and coherence throughout the