An Analysis of Advertising Focusing on the Teenage Market

1135 Words3 Pages
bulb-icon

Recommended: Importance of advertising in a business

An Analysis of Advertising Focusing on the Teenage Market

The TV documentary “Ads with Attitude” is all about how companies try

to advertise their products on TV and how their main aim is to

persuade teenagers to buy their products. For companies adverts are

very important to get to their targeted customers. It cost them

million of pounds to display their adverts but its worthwhile doing it

because they make billions of pounds return. If companies don’t

advertise their products and then it’s likely that they won’t sell

much, which can lean them to scarcity. So that’s why companies

concentrate on so much on adverts to persuade customers to sell their

products. Later on in the programme they say they are selling a whole

image and lifestyle, not just a product.

They use buzzwords to attract teenagers and they also use language

which teenagers themselves use. The purpose of this is to make the

teenager remember a particular word by using short language. When next

time they go to shopping and they will try to find that product which

they have seen before in the advert. They use words such as Hip,

Rebel, Cool, Attitude, Teen, Streetwise, Hype and Credibility. They

use these kinds of words in their advert in order to catch teenager

attention. Companies know teenagers are eager to buy product which

sound cool and make them think that they will become gangster after

purchasing that particular product.

In this documentary we have seen a Nike adverts. One of the scenes was

black and white and there was a traditional looking tennis player

standing behind the net to emphasise something boring and dull. The

scene was contrasted with full colour, action-packed match with

McEnroe and Agassi. The man in the black and white scene is standing

still and talking, whereas McEnroe and Agassi are running around the

tennis court, showing their skills and doing the opposite to what the

man is saying in the black and white scene. This shows that they are

champion but “bad boy” of tennis.

Show More
Related

  • Nike Rhetorical Analysis Essay

    1039 Words  | 3 Pages

    Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he

    Read More

  • The Myth Of Choice: How Junk-Food Companies Target Our Children

    660 Words  | 2 Pages

    George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.

    Read More

  • Peyton Manning-Gatorade Commercial

    1185 Words  | 3 Pages

    Advertisement is a notable part of our society, it's not only in the uppermost urban neighborhoods but it’s everywhere we turn and look. It is what defines our generation as civilization and no matter what we do we cannot hide from it. In Naomi Klein No Logo she explains “Ads had to inform consumers about the existence of some new invention, then convince them that their lives would be better if they used, for example, cars instead of wagons, telephones instead of mail and electric light instead of oil lamps”(5). And that’s what Gatorade has accomplished by releasing commercials associating with some type of sport. It almost seems like that the corporation of Gatorade is controlling and deciding what we should drink and when we should drink it. If one sees a Gatorade commercial, it’s mostly dealing with a sport or an activity. It portrays to the audience that the men with fancy suits and big bonus checks are correct for their sim...

    Read More

  • Critical Evaluation of a Magazine Advertisement

    905 Words  | 2 Pages

    “Living in an age of advertisement, we are perpetually disillusioned.” ~J.B. Priestley sums up the reality of our media today. We are constantly being influenced and affected by advertisements and how we react to them. Advertisements have a great effect on us and how we operate. Advertisements attempt to control what we should wear, how we should look, what we should eat, what we should do, how we should think, and how we should smell. This magazine advertisement is very convincing of what type of perfume we should wear. “Moschino Couture!” uses an attractive woman, simplistic layout and sample perfume to sell us the product we all yearn for.

    Read More

  • Advertising: the good the bad and the ugly

    521 Words  | 2 Pages

    Imagine yourself sitting in front of the television during the super bowl and you see a commercial. This commercial starts off with an American soldier coming home to his wife and kids after a long day on the job. He says that "my job is at home protecting his family and that no one can tell me how to do that". At the end it shows what the commercial is for and it is for a gun company for Daniel defense (defense). This is a commercial for pro gun laws that has been banned from the super bowl this year. This is just one of the ads that are being banned from the commercials of the super bowl this year, yet there will be other more offensive ads being played. Why is this ad being denied and an ad for beer with half naked ladies being permitted?

    Read More

  • Teen Clothing Ads: Ethical and Effective?

    556 Words  | 2 Pages

    It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of ...

    Read More

  • Rhetorical Analysis Of The Nike Commercial

    913 Words  | 2 Pages

    The Nike commercial is set in black and white throughout the scenes, the statement “you’re not supposed to be here” is continually being said. The music sounds like preachers from a church who are meant to uplift their audience and bring hope which fits the tone perfectly. Each scene builds up to LeBron James shooting his jump shot move that he ultimately became famous for and afterword’s joined the NBA. In some scenes, you can hear the actors speaking in an aggressive tone, there is a scene where a coach for the boys’ basketball team is giving them a pep talk and you can see he is upset or yelling so loud that you can see a gleam of spit shoot out of the coach’s mouth. The boy’s faces are concentrated and focused on what he is saying. A different example would be from another scene a girls’ team Is playing and one has the ball she passes it to another team member and the person she passes to doesn’t make it in the net. You see a girl scream, “ just shoot the ball” and the other girls face just looks

    Read More

  • Teen Marketing Trends

    864 Words  | 2 Pages

    Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.

    Read More

  • Advertising Analysis

    1327 Words  | 3 Pages

    ...y they did this was by using hyperbole to such a point so as to make something stylish appear ludicrously funny. The repeated exposures to the service throughout the commercial also aids in selling the service. The time slot and channel for this commercial was also strategically planned so as to get the maximum exposure to the intended audience. There was no attempt to hide the blatant advertising. This was clearly meant to be seen as a commercial. However, the ethics were a bit on the shady side so as to make the deal seem better than it really was. The small print of the details makes it appear as though the company is trying to hide the truth and is shown only because it is mandatory. The rhetoric of this commercial is in short stating this commercial is meant to sell a service to young people through a comedic commercial while hiding the negative ethics.

    Read More

  • Advertisement Analysis: Like A Girl

    1059 Words  | 3 Pages

    Society puts a lot of emphasis on how everyone, but mostly girls, should and should not act. We, as a society, sometimes stereotype girls as weak and less assertive. Always is trying to change this stereotype in a series of advertisements. It has been reported that when a teenager reaches puberty, her self-confidence plummets. During this time, girls become six times less likely to participate in sports than their male counterparts (Our Epic Battle). Always' advertisement, "Like a Girl," concentrates on something everyone has heard at least once: “You fight like a girl!” These words are used like wildfire by kids not knowing how much damage they may cause. The advertisement, "Like a Girl," delivers its message and captures viewers’ interest by using pre-teen and teen actors, strong emotion and facts to demonstrate the stereotype and its negative effect. The advertisement then sends the positive message of how amazing it is to be a girl in today’s society.

    Read More

  • Advertising: The Negative Implications And Consequences Of Advertising

    1010 Words  | 3 Pages

    Intro: According to Yeshin’s definition of advertising, it is a paid-for message from an “identified organisation” which gives information about a product or service in order to influence consumers (Yeshin, 18). In today’s society, we live in a place where advertising surrounds us physically and digitally. The discourse of advertising is one worthy of discussion as it brings forth both concerns of stereotypical portrayals, manipulative and persuasive messages, obsession with materialism, lack of information, and use of sex appeal (Yeshin, 18).

    Read More

  • Children: An Advertisers Playground

    1486 Words  | 3 Pages

    Children watch an average of 2 hours and 17 minutes of television each day, 16 hours each week, and are exposed to 25,600 advertisements a year, with 22% of these advertisements being for food (Holt et al. 2007)(Rose, Merchant, Bakir 76). The majority of children aged between five and eight have some understanding of TV advertising, they are capable of differentiating programs and commercials especially if this understanding is measured by non-verbal rather than verbal measurement. Advertisers create ways to invade the minds of people everyday. Products and services surround our everyday lives and most influence children. Mottos, catchy phrases, and animated figures are just a few of the ways advertisers target the younger generation. Advertisers are influencing their wants and needs, as well as what’s in style and what is not. The industry gets exactly what they want, dedicated customers for life. Advertising is creating issues for children and affecting their lives. They understand TV advertisements at a young age, which can affect their thought and purchasing processes and the fast food industry is a leader in advertising and leading to childhood obesity.

    Read More

  • The Power of Advertising on Teens

    1394 Words  | 3 Pages

    Advertisements are found everywhere in today’s world. They have a big impact on what the consumer buys. Commercials are often aimed towards children and teens because they will ask their parents to buy the product. Another reason teens are targeted by advertisers is because they have money to spend and are willing to buy unnecessary products, especially if it is the latest and greatest. Teens feel that they need the newest electronics, clothing, and other luxury items.

    Read More

  • Advertising and Its Impact on Children

    1554 Words  | 4 Pages

    Advertising uses the power of suggestion to sell a product. In the case of children, a company’s advertisement hopes to suggest that their product is best. Many food companies target children with the hopes that they can influence their parents'choices when it comes to buying a product. The product is a. Animated characters, catch phrases, and toys are used to lure a child to the product. WORKS CITED Dittmann, Melissa. A. (2004, June 6).

    Read More

  • The Exploitation Of Children In Television Advertising

    4398 Words  | 9 Pages

    Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.

    Read More

More about An Analysis of Advertising Focusing on the Teenage Market

Open Document