AMUL- A GLIPMSE OF ITS HISTORY
Mahatma Gandhi had once said “The soul of India lives in villages”. This statement was truly captured by Amul making India the largest producer of milk in the world today. But the journey of this accomplishment started five decades back in 1946 with a dairy cooperative movement in the Kaira district of Bombay. This movement led to the establishment of KDCMPUL (Kaira District of Cooperative Milk Producers Union Limited). It was renamed as Anand Milk Union Limited (AMUL) in the year 1955 and thereby started a legacy of an extraordinary journey which completely transformed the dairy sector in India. It was an answer to the exploitation of the milk producers on the hands of existing dairies like Polson Dairy. The story of Amul is a story of empowerment of farmers and realisation of many dreams. Amul was an assurance to the milk producers to buy their milk irrespective of the market conditions at predetermined prices. It was synonymous with high quality milk products at reasonable prices for the consumers. It was a profitable business enterprise comprising of large number of marginal suppliers and small level suppliers. The farmers were entitled with the authority of procurement, production and even marketing of the products. It was a victory of an indigenous business model.
KDCMPUL back in 1958
Milk Collection in Kaira Village
THE FACTORS BEHIND SUCCESS OF AMUL:
The detailed analysis of the factors behind success of Amul is as follows:
1. Charismatic leadership of Dr. Verghese Kurien
Verghese Kurien shaped the destiny of Amul and brought India in the global map of dairy industry. He was rightly known as the “Father of white revolution” in India. He had an ability to persuade and to instil confidence ...
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...continuous increase in the fodder prices, it is very difficult to sustain the low cost model. Thus, Amul should deploy its R&D team to come up with new technologies to minimise the cost of production of milk and other dairy products.
vi. To manage the lack of focus resulting from the diversification of product lines
A leader like Dr. Verghese Kurien will be the need of the hour when there will be dilution in the common purpose of their existence, to hold the strings of Amul together.
CONCLUSION
Amul has set an example for many upcoming cooperatives and even big multinational companies in reaping benefits out of local small and medium scale enterprises. Amul has many problems of its own and has to face many challenges in the years ahead but the successful cooperative model that it promulgated has benchmarked the operational parameters of the cooperative sector.
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