Axe is a company with a scented line of products aimed at pleasing young males in society. They began with a cologne line and have since expanded to include a plethora of affordable products such as their wide variety of soaps, shampoos, and deodorants which have earned them a handsome customer base that keep coming back for more. Every product they have on the market promises that beautiful young women will be more attracted to them as a result of its use. One such product is TAG Body Spray; this ad for TAG is right on target for reaching those average young males who feel they are in need of a little extra help with the ladies. By using relatable models, humor, and its well-known promise that it will magically make the wearer desirable to the opposite sex, it effectively appeals to the intended audiences’ need to be entertained and fought over by the female population.
The first noticeable thing about the ad is the word “WARNING” in bold red type, which is the largest font on the page and sits dead center. Below that, a small disclaimer-like message in all capital letters that reads, “The makers of new TAG Body Spray will not be held liable should any girl-on-girl-on-girl-on-girl-on-girl-on-girl-on-guy action occur. Please carry card below at all times.” Behind this “Warning” is a young average looking guy being “attacked” in a gym setting by attractive young females, a volleyball team judging by their uniforms and the net in the background. It is obvious that although the young man is struggling to break free, he is in no danger. His smile as they rip at his clothing tells a story of excitement in regard to his “plight.” Down in the bottom right corner the “card” in question –a little piece of paper meant to be cut out by the c...
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...omise you will be more handsome or more interesting, but that you will acquire females by simply being yourself and using a generous amount of this product.
The ad for TAG Body Spray is meant to entertain more than inform. The audience is supposed to view the ad as humorous and not take it as a promise of becoming a “ladies man.” However, it is meant to spark curiosity and hope in its intended user that this outcome could possibly happen, at least on a smaller scale. Once they see that the “average guy” in the picture is much like themselves they will latently feel that TAG could do the same for them. The fact that humor drives the ad ensures that the target audience will be entertained and most likely read the entire poster. TAG has successfully hit its target consumer, the young male. Most individuals in high school or college would be moved to buy this product.
Though Old Spice targets and appeals to females, they do sell men’s hygiene products, thus, also attracting males and running an ad campaign that males can enjoy. The constant lack of shirts is just enough sexual appeal to catch the audiences’ attention, without driving them away. The caricature of the perfect man, easily enacting a variety of roles, is entertaining for females and males. Additionally, the commercial uses quick transitions and repetition to keep the audiences’ attention and to reinforce the association of Old Spice with the ideal man. Old Spice sells their image as representing the perfect man, and hey if you can’t be him, well you can at least smell like him.
The “Lynx Effect” originated from ads of a mens fragrance company in Britain, which repeatedly showed average men attracting gorgeous women, just because of the scent of Lynx that the actor in the advertisement was emitting. The Chevrolet advertisement shows Kyle, an average guy, being able to attract “an increase of over %3000” to his dating profile through “trucking up” his profile and adding photos and videos of himself using and around a Chevrolet truck. Just as the Lynx body fragrance was able to get an ordinary guy to become a heart throb for girls, the new Chevrolet truck automatically made Kyle more attractive to girls. The concept behind the “Lynx Effect” is that it wants consumers to believe that “if the product can turn the ‘normal’ male into a magnet for the opposite sex, then it can perform this same feat for the young man in the audience”(Feasey, 2009). So it is clear to see how in the advertisement the “Lynx Effect” is used to target a large consumer base of average men, trying to acquire the same ideologies as Kyle, hopefully for similar
The ad is not just a picture or a word that says, “this is the best, buy this.” It is actually made up of different types of evidence. One type of evidence of this is the visual details of the ad itself, minus the product. The first thing people would notice is that the whole ad is in black and white, except for the product. Using this style of advertisement is very creative because it makes the gift stand out ten times more than if the entirety of the ad was in color. It was wintertime, most likely around Christmas, because there is a door in the background that has a Christmas bow on it. The ad was also placed in the November issue of Glamour. The product consists of multiple bath and body lotions, body wash, shower gel, and bath sponges in the gift box. They are all on display together in a very well-presented fashion. The bright colors are very eye-catching. There is also a little picture frame in the box that has a picture of the two girls in the ad in it. This puts a very strong emotional grasp on the reader because it may make them recall their friends.
This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone
This advertisement displays the logical fallacy of hasty generalization by displaying negative connotations to both genders. It shows the woman as being incapable of controlling herself when the man
The man is wearing shorts and no shirt, promoting his physical condition, helping persuade the reader that the product is going to help them look like him. This is not something that is stereotypical for the average supplement user but helps a lot in building confidence with the product. The man has a shaved head which emphasizes the masculine look of the man. He has tattoos on his arms as well which emphasizes his masculine look and appeals to a younger generation of people. While this ad was designed for men, it is also designed for people who are
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
Dove is a personal care trademark that has continually been linked with beauty and building up confidence and self-assurance amongst women. Now, it has taken steps further by impending with a new advertising strategy; fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exits inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” what has been continuing ever since 2004 and times print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.” In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing to influence their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist.”(Dyer, 1982:6)
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
The Old Spice Campaign that I chose is a one-sided message is the communications in which only positive attributes or benefits of a product or service are presented. The message in the ad is one-sided because it is only mentioning the positive aspects of the deodorant, it does not have any negative aspects on the ad. Old Spice advertisements always has a male presence, and it is usually a famous person. They usually have different types of male celebrities ranging from actors to athletes. Old Spice uses the humor appeal to get their message across to their target market. In their advertisements there is always something that stands out to appeal to the consumers. With this campaign it centers on the Old Spice Man answering questions from the viewers, and doing different activities, being different places and having costumes on. The ending of the commercial always has a surprise ending leaving the viewer astonished. The campaign appeals to the humor appeal because it uses humor, but not too much so that consumers can pay attention to the product that is being advertised. On the Old Spice YouTube channel for the commercial in the description box it says “We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are sure insinuating it”, which is appealing to humor because you know that your man is not going to smell like it, but are suggesting that they would
...s sexual content and strong appeal to young men seeking attention from attractive women. Axe represents itself as a magical aphrodisiac, but what it is really selling is confidence. These ads are displayed in sports and teen magazines that males would read. Body sprays and deodorants are being aimed at teenage boys to maintain hygiene to promote cleanliness, confidence and a better image. The Axe ad tells teenage boys that using the products will make them irresistible to the opposite sex. The ad is clearly an exaggeration that would never happen in the real world. It is a false fallacy unrealistic through the use of sex and humor to feel the “Axe Effect”. The ads could be less sexual appealing if the ads didn’t advocate the women wanting sex and having an ordinary guy putting deodorant on, going out on a date or after playing sports to hang out with their friends.
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product