Ad Analysis Essay On State Farm

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Ad Analysis Essay When advertising a product, comedy is an important factor. When an advertisement is humorous, it grabs the attention of the viewer easier than advertisements that are serious or just plain boring. The addition of humor can have drastic effects on an advertisement, especially when the subject or product being advertised isn’t very exciting. State Farm, which is one of today’s leading car insurance companies, began using comedy while advertising their car insurance plans and are now known for their hilarious commercials. The broad audience targeted by State Farm has remained the same throughout the company’s existence. By advertising the services that they provide for their policyholders, State Farm is after an audience …show more content…

From the time State Farm was founded, the company has made car insurance affordable and has widely advertised their ability to do so. State Farm’s earlier television commercials simply got their point across by coming out and saying exactly what the company had to offer and explaining the affordability of their insurance, making the commercials pretty unappealing to the viewer. Although the commercials gave enough information about the insurance, the viewers were left bored and sometimes confused. Using just a single person during the advertisement also makes the commercial less interesting, especially because that person is talking while sitting at a desk. State Farm’s early commercials didn’t have many negative effects to the company, but weren’t persuading customers …show more content…

State Farm’s television commercials are now the main source of advertisement for the company. These commercials have also become famous for their humor, which has led to an increase in the popularity of State Farm insurance which has benefited the company. In their more recent television commercials, State Farm has created new “deals”. The most popular deal that State Farm has to offer, is what they call the “discount double check”. The discount doublecheck promises to double ckeck that policyholders are recieving all of the discounts that they qualify for. Featuring in State Farm’s “discount double check” commercials, is NFL quarterback Aaron Rodgers. In the commercials, Rodgers is shown talking with a State Farm insurance agent about the “discount double check” and how it works. Alongside Rodgers and the insurance agent is a married couple who overhears the conversation and also asks about the “discount double check”, causing the insurance agent to further explain what the “discount double check” offers. The insurance agent in the commercial also applies the “discount double check” to real world examples that help the viewer to understand the advertisement

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