A Rhetorical Analysis Of Trix Cereal

726 Words2 Pages

Trix cereal commercial uses an effective technique to get children’s attention. They are using a friendly familiar animal to catch the children’s attention but, they give the rabbit talking abilities. “Silly rabbit, Trix are for kids.” The company’s slogan is memorable and gets the viewers’ attention having the use of logos. Trix cereal was finally off to a start, they debuted for General Mills in 1955. The creators of the cereal could never quite figure out the best mascot for the job. Their first idea was a simple flamingo. After so many years of much effort and thought, five years later they decide to change their mascot. It changes the viewpoint of cereal. They bring into the commercial a rabbit, but not just any drawn up rabbit, Brer the talking rabbit. The creators sure did get attention from the spectators they had hoped for, children. Eventually after years, having so much success, they changed the name of Brer to Trix rabbit in August 1959. Trix rabbit was exemplified by Joe Harris. Before his illustration of the rabbit no other drawings on the cereal box were adequate to the creators. They always changed the design on the cereal box. Diverse drawings of rabbits were …show more content…

The slogan “silly rabbit Trix are for kids” is logos, showing logically this cereal is made to be eaten by children. In each commercial the same concept is used and always having the rabbit losing. Pathos is also shown regarding the rabbit. You can see every time how hard he tries to eat the cereal from the kids but never wins. You can see the sadness and loss in the talking rabbit’s emotions. They almost make you feel bad for the rabbit because he never wins, but then you grow a sense of wonder. Is the cereal that good? What am I missing out on? Using a rabbit is a good character of choice, it is a well-known animal to everyone. It also catches your eye, a talking rabbit. It also almost has a sense of Bugs Bunny, also a well-known talking

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