Walking through the door of Mrs. Saxton’s room in the beginning of September is like walking into a sauna on the sun. Waves of unbearable heat roll through the room and despite the efforts by the numerous amounts of fans, nothing can cool the occupants. Children and Mrs. Saxton alike despise the palpable warmth. It was this universal knowledge and shared disgust of the environment that gave us our inspiration for our pop: Chill soda. As we went through early drafts and ideas for our product, we wanted to come up with something that everyone could relate to, and Mrs. Saxton’s hot, sticky classroom seemed like the common ground we were looking for. Our thought was to create a product that would relate to the kids’ struggles and remove these troubles from our consumers. Thus, the idea for Chill was born. The main form of rhetoric we used was ethos- the idea of common ground and relatability with our focus group. Despite the lack …show more content…
In the culminating vote on which beverage they would buy, only four of the thirty-one in the focus group voted for Chill soda. This placed our product fourth out of the ten competing pops. In the individual categories, our product didn’t fare much better- Chill was tied for third overall in label design, fourth overall in social media interaction, and tied for sixth overall in best advertisements. Based on the data, our product was not taken too badly, however it was not on par with what we were hoping for. Even in the written responses to our product, we received only a few negative forms of feedback from the focus group. However, these mostly positive reactions to Chill didn’t seem to translate into the votes we needed overall. It seemed that some of the other competing brands caught the eyes of the freshmen focus group more, like Bae of Waves or Madapple. After analyzing the data there are clearly some things we could have done better, in order to obtain more
From the beginning of the advertisement, we are shown the success of the doctor. The initial shot zooms out from the medical bag which we presume to carry supplies or tools of the medical trade. The doctor then gets into a nice automobile with an “M.D.” addition to his license plate. These signifiers reminds us of his success and authority. During the doctor’s “time out” that is few and far between, he chooses to smoke a Camel cigarette. According to a nationwide survey, more doctors smoke Camels than any other brand. Camels are reported as mild and good tasting. The final shot shows a
Reese’s is one of the most iconic brands of candy, beloved by Americans and known for chocolate and peanut butter treats. Yet, even the most beloved brands most advertise to maintain their presence, which is what Reese’s did in early 2009 when they released an advertisement that utilized a renewed awareness of global warming in the public. This came on the heels of the 2008 election, when President Obama won in a landslide with one of the main tenets of his platform being a focus on global warming. The purpose of this Reese’s advertisement is to to encourage their target audience, educated and liberal individuals, to purchase their Reese’s cups candy. Through the use of attention grabbing language, appealing imagery, and masterful ethos, Reese's appeals to an educated and liberal audience by relating its food brand with the
In recent years, it is not even necessary to turn on the news to hear about the bad reputation farming has been getting in recent years. What with the media focusing on things like drugs in animals and Pink Slime, or Lean Finely Textured Beef, it is a wonder that people are eating “non-organic” foods. However, many pro-farming organizations having been trying to fight back against these slanders. Still, the battle is not without heavy competition, and a good portion of it comes from Chipotle, a fast food Mexican restaurant that claims to only use completely organic ingredients in their food. Chipotle is constantly introducing advertisements claiming to have the natural ingredients while slandering the name of farmers everywhere. Perhaps the most well-known is “The Scarecrow,” a three minute ad that features some of the most haunting images Chipotle has ever featured. While “The Scarecrow” uses tear-inducing images and the almost eerie music to entice the audience to the company’s “free-range farming” ideals, it lacks substantial logos yet, it still
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
Many in the U.S., today, try to eat well,balanced, meals to order to maintain a healthy lifestyle. They do so by purchasing their food at farmers markets or making their own meals, so their food isn’t processed or genetically modified. Even though people are trying to maintain health in order to live long lives, without medical complications, many don’t have the opportunity to pursue life like this. In “Research shows food deserts more abundant in minority neighborhoods,” the author, Kelly Brooks, portrays an anecdote and logical reasoning, from Kelly Bower’s research, to thoroughly describe the food deserts in poor minority neighborhoods and how this issue needs to be repaired.
Whether you get you a venti, grande or a tall at Starbucks they hand you just a cup right? In the article “Starbucks Cups Much Abrew About Nothing” the author explains how the uproar has grown about the latest Christmas cup that has hit the stores nationwide. In the Hartford Courant, published on November 17th, the article is gearing towards people who drink Starbucks regularly or people who wait all year for the special holiday drinks and explain to them the trap made by the liberal media to make the “Christians look stupid.” The author delivers the article in a conversational and organized piece paired with vivid sarcasm to express their amazement with all the hype over a
By adding cotton to give off the appearance of a whipped cream topping and a wrap around coffee sleeve, the bottle was transformed. This design appealed to many of the consumers who wrote, “Looks good, I like the bottle and the cotton,” and “#1, it is cool looking, must buy.” But there was no detailed flavor or title specifically written on the bottle. This had a negative effect on the overall viewpoints of the consumers. Our flavor was supposed to be a maple apple soda, but many people believed that it was actually a latte, “You don’t put a latte in a bottle.” The flavor was obfuscated further with the name of the beverage, “I don’t like leaves in my drinks.” Some altogether just did not like the fact that the name of the soda was not on the label at all. This lack of detail could have been fixed by simply adding the name and the flavor on the sides of the label to make things much
Is it true that a picture is worth one thousand words? There are many ways that individuals try and get their ideas out into the world, it may be through a song, poetry, writing or even social media. For example, Cheerios uses commercials in order to advertise that their cereal is the best, and they stress how healthy it is for the heart. In this specific commercial Cheerios uses a biracial family in order to develop a strong meaning behind the idea of their cereal being the greatest. In this particular image that I chose, a mother and daughter are sitting in the kitchen and the daughter says “Mom” the mother responds with “Yes?” and she continues, “Dad told
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
The target audience for the “Got Milk?” ads was very simple to determine: anyone who drank milk. To try to convince people who didn’t like milk to drink it would be not only expensive, but unsuccessful. The idea was that an increase in consumption would mean an increase in sales. Since 70% of Californians reported drinking milk regularly, marketing teams had to take all personality types into consideration (Holt). This included researching the idealistic thinkers and believers, the self expressive experiencers and makers, as well as the impulsive strivers and achievers.(VALs) With the findings of their research teams, Manning and Goodby came up wit...
This creative advertising is a brand engagement in an emotional way with many consumers through personalization. Coke knows the importance of emotional brand engagement in building longer-lasting customer loyalty. Emotional branding is defined as a creation of deep, intimate emotional connection and lasting relationship with consumer-centric and story-driven approach between consumers and brands (Roberts 2004). It can also be simply defined as a fulfilment of people’s needs. A consumer needs to be reached on an emotional level to build an important bond between consumers and a brand (Kotler, 1996). By replacing the coca cola’s logo with the consumers’ names on the cans make them feel personal. The brand creates a value of recognition, which could at least catch some attention or encourage the people to buy the product. This marketing plan targeted to different groups of people, especially to teens and millennials. Many customers would be
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.
Obesity is one of the most concerned health issues in the U.S. Statistics show that two thirds of adults and one third of children are either overweight or obese in this county. Although there are a variety of reasons leading to obesity, soft drink consumption is viewed as the leading cause among a number of various factors. Although the industry has been working actively to provide more low- and no-calorie options and increase consumer awareness of soft drink nutrition facts, simply offering low-calorie drinks is not enough. The company has to improve communication to ease consumers’ health concerns. In order to revitalize sales, Coca-Cola Company faces a public relations challenge very similar to one cigarette companies have faced for years. They have to find the balance between supporting anti-obesity efforts and keep selling its most popular products such as Coke and Diet Coke that many claim to contri...
Such narratives are implemented in a way that focuses the viewers’ attention on the enjoyable feeling of drinking soda, a feeling that is linked to being young and good-looking in the case of these ads. Using this method, advertisers rely on a major influential figure, in this case famous loved celebrities, as the face of their product. The major goal is to link the celebrity and its ascribed character to the product in the minds of the viewers; thus, once one sees a Diet coke, the first image that comes up in their mind would be Taylor’s. Such invested efforts are thought to be implemented in order to, eventually, distract the consumers from the long-term damaging effects that result from excess sugar or artificial sweeteners consumption. We are exposed to this multi billion-dollar sugary drink advertising campaigns; yet, there are no ads of equal quality and attraction to promote general health information on the long-term effects of drinking sugar-filled sodas. In fact, we notice that most of the advertisements on promoting healthy behaviours are not utilized with high-quality marketing strategies and are often too boring or too long. The absence of a balance between the number of sugary drink commercials and that of informative ads by public health advocates may lead to a surplus in the consumption of sugary
In recent years, the soft drinks Industry has expanded tremendously to incorporate a multitude of different flavors and more advantageous choices. Soft Drink such as Coca-Cola (Coke), Pepsi and Dr. Pepper are front-runners in this industry. People around the world incorporated soft drink as one of the major food groups in their day-to-day life. Be that as it may, various aspects can influence the general consumption of soft drinks. Though several of these factors are out of the control of the soft drink producers, these businesses must comprehend and adapt to the changing needs of consumers to keep up their net profits.