A Rhetorical Analysis Of Skittles

548 Words2 Pages

Skittles of the Galaxy Skittles is advertising a contest to win tickets to the movie Guardians of The Galaxy Vol. 2, which is in theaters May 5. It includes details and rules at the bottom of the page. The ad is found in People magazine, which people can buy at any convent or grocery store in Oklahoma City. Skittles with the help of the movie may have grabbed many readers attention, considering it has colors, different fonts, and main characters of the movie on the ad. The ad for Skittles is very appealing and uses all the rhetorical elements. When looking at the ad, you notice an appeal to happiness. Although, an excitement to go buy skittles or starburst appears too. Starburst is included in the fine print on the bottom of the ad. It gives a feeling to buy lots of skittles for the codes on the packaging to enter to win, like gambling. The animated characters are so cute. The color of the red sky and what looks like white stars in the background give an unrealistic feeling; although the upside down rainbow gives it a more realistic feeling. If one loves Marvel movies, they would be excited the movie is out on May 5. These feelings fall under pathos. …show more content…

The slogan in the middle of the ad is quit catchy, “Guard the Rainbow, Taste the Rainbow.” The slogan ties the movie into skittles slogan. On the bottom of the ad and towards the middle it states “Over 500 Instant Movie Ticket Winners every day.” It also gives details on several kinds of skittle brands you can buy to enter to win: Starburst, Juicy Fruit, or M&M’s. The ad provides information on dates and times when the contest begins and ends. The ad includes several texts from slogans to important information you need if people are interested in entering Skittle’s instant movie ticket

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