A Rhetorical Analysis Of Formation Beyon

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In 2016, Beyoncé released a provocative music video for her song “Formation” which depicts her rightful and unapologetic attitude towards her womanhood and blackness. She released the video just 24 hours before her Super Bowl performance—a usually entertaining moment during the sporting event. She took this nationally screened opportunity, and she revised its purpose from one of pure entertainment to one in which an important political comment on the oppression of which black people and women are forced to abide by was at the forefront of her performance. Though Beyoncé has access to other platforms in which to express her opinions, other black people (especially black women) may not have the same advantages as, for example, white males in …show more content…

As people were anticipating her Super Bowl performance, the release of the music video at that time when people were searching for Beyoncé was well-planned and allowed for her music video to become popular very quickly, which was especially impressive as she had not announced its release. The music video is an intersectional exploration into the systematic oppression of women and black people. I will be conducting a rhetorical analysis of the “Formation” video beginning with the chosen locations, continuing with an analysis of stylistic decisions, and finally discussing the significance of her …show more content…

There is a scene of several black women in a sitting room wearing all white, fanning themselves, and sitting on a torn sofa. This scene is not Beyoncé and the other woman acting like white slave owners, they are instead imagining that they were the masters. The producers of the video actually scanned artwork of white plantation owners and reimagined them as black people in order to create this effect. The sofa being ripped is also important as it is a metaphor for the destruction in the systematic oppression on the lives of these women, but they believe that they can undo this injustice if given the power

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