Cultural Representation In Taylor Swift's Shake It Off Video

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Taylor Swift’s Shake it off video contains elements of cultural appropriation that exhibit stereotypical tropes which have been used to define African American women and, in particular, their sexuality for years. The video perpetuates the negative stereotypes that have placed Black women on the opposite side of respect for centuries. The video involves White women twerking in a way that conforms to the male gaze, for profitable success. Twerking involves thrusting hip movements, low squatting stance, and shaking of the derriere‎. White women are able to perform the twerk without being socialized as hyper-sexual, whereas Black women are. Hence, the different conceptions of White and Black womanhood. The inability for Black women to escape their skin color is the one of the many reasons they are ridiculed. Their skin color assigned them to the category that defines them as unholy, dirty, and promiscuous White women have the ability to hide behind their skin color, which classifies them as pure, and innocent in society eyes. The cultural appropriation of twerking is an exercise of White women’s privilege. Black women are judged harshly for …show more content…

This serves to negate any “unnatural” sexualization of the White body through the routine while emphasizing the black performance. Twerking, represents a type of Black, female, sexuality that has its roots in colonization and was exploited in the Victorian era in order to justify the objectification of the Black female body by creating them as inherently different. The black body became hyper-sexualized, animalistic and representative of the inherent inferiority of the “other”. Simultaneously it also allows Black women bodies to be analyzed, unlike White women who are socialized as

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