A Rhetorical Analysis Of Budweiser's Drinking And Driving Commercial

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Across the United States it is illegal for anyone to drink under the age of twenty-one. With strict laws being enforced to help avoid accidents and purchasing alcohol from adults of the age. Law enforcement threaten offenders by using forms of punishment such as jail time, fines, and or restrictions. Despite the barriers many underage teens and children still manage to get access to alcohol. While many think that lowering the age to eighteen or nineteen will resolve the problem, many think that access will encourage them to consume it. The Budweiser’s Drinking and Driving Commercial, “Someone waits for you at home,” which aired in 2014 during the super bowl tugges at our heart as we watch the man and his dog become best friends. Throughout the video, Budweiser uses many strong sources of happiness and sympathy to strengthen credibility and appeal to ethos as well as building an argument. Towards the beginning and the end of the video we see pathos as it grabs on to our emotions and brings the argument together. This commercial hits home for many of us as we have pets at home who we love …show more content…

The song shows us the pathos in the commercial, with it being happy. It plays a big role in setting the mood and how we should be feeling when the dog and his owner are together. Towards the end of the commercial the song stops as we feel bad for the dog because his owner didn’t come home. The song choice for the commercial helps us understand that it’s suppose to make us feel happy and touch our hearts and then feel bad for the dog because this could happen to anyone. As teenagers, who may or may not go out on the weekends know that it is safer to get and Uber or ask a friend to stay sober to drive home. In other situations it is better off to stay if nobody is able to drive home and I think Budweiser did a good job when they had the character say he stayed instead of it ending up bad and never coming

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