When one connects with another, they make a bond that can easily become permanent. Many animals have an instinct at finding a “master” or someone they follow orders from in a loving manner. In 2015, Budweiser released a commercial for the Super Bowl called “Lost Dog”. This commercial pulled on everyone's heart strings in America and became very well known. The bond between the owner and the adorable puppy easily related to a wide variety of audiences. They intentionally found something that would sentimentally grasp many people’s attention. Budweiser found that through friendships, they would easily capture their audience’s attention and turn it towards their product. Budweiser’s commercial, "Lost Dog", found the bond between the puppy …show more content…
In the next scene, the man looks down and sees a little puppy buried in hay. It has been Budweiser's famous and recognized ambassador. This has been one of their key advertising pieces for many years, allowing America to find an emotional connection with it. As the horse starts to wander out of the barn, you see the puppy run into a horse trailer. The car that was pulling the horse trailer stops at its destination and the dog wanders off into the city streets. As it begins to rain, the dog uses a little box to take shelter; the puppy has the most melancholy and deserted look on its face. His owner starts posting flyers for a “lost dog”, which shows how strong the bond became between him and his puppy. This is essentially what the commercial was named after. As you see the man getting his horse ready for the night, it shows both the owner and the horse in distress and upset about losing the dog. This commercial covered many important aspects within a friendship that makes viewers feel they can develop friendships by buying Budweiser’s …show more content…
As the dog keeps running, it finally sees the barn and knows he is safe back at home. The puppy lets out a thundering bark. The horse caught on to the puppy’s bark as a cry for help and began on its way to be a friend for the puppy. The commercial shows the puppy facing the barn, which is completely lit up, kind of like a safe haven. Being surrounded by darkness has been a factor for when one becomes frightened, which typically leads to an alarming surrounding. The dog then makes contact with its enemy, a big scary wolf. As the horse keeps hearing the dogs cry for help, a couple of clydesdales come running to save the puppy from potential danger. The dog now truly understands the true meaning of friendship and how your friends will never let you down. This all ties back to how Budweiser tried to portray their product as a friendly and bonding
The viewer will see how constant Maddie has been throughout the woman’s life. Maddie was with the woman for all of the good times and the bad times. Maddie was in this woman’s biggest and happiest occasions, including the woman’s graduation. This trigger is effective because people with animals know the estimated life span of that animal. The woman got Maddie when she was younger. The woman knew she would have Maddie in her life while she grew up. When the woman got older she would realize that she would outlive the dog. The commercial uses people’s natural tendencies to nurture and love pets and peoples need for companionship to draw
Man’s best friend. When hearing this statement many people know that it is referring to a dog. But can it also be referring to a beer? Budweiser believes so. In their commercial, “Lost Puppy” Budweiser shows their viewers that not only can your dog be your best friend, but so can their beer. They use many forms of rhetoric to persuade their audience of this. Budweiser does a great job of using pathos to draw the attention of their audience. That is the first step, right? In order to persuade an audience of something, you must first have their attention.
What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
By using the song “I’ll Be Waiting” in the “Friends Are Waiting” commercial, the viewer already starts feeling attached to the loving relationship between the owner and his dog. In the first few seconds of the commercial, the viewer sees the owner carrying his newly bought puppy as he says, “Welcome home, buddy.” The next few seconds, the viewer sees the puppy playing with his owner, and the viewer also sees how the puppy is becoming bigger. During this part, the following lyrics are played, “A lifetime is not long enough to show you what you mean to me.” By having the dog be with his owner at all times during the commercial, the author has done this to show the viewer how much love they have for each other. At the climax of the commercial, the owner is leaving with his friends while holding a six pack of beer. It soon becomes night time, and the viewer sees the dog worrying because his owner has not come home. The concern seen on the dog’s face causes heartbreak in the viewers because of the dogs sadness. When the owner finally walks through the front door, the dog runs up to his arms instantly and the viewer can feel the happiness and relief that is felt by both of
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Throughout history portraits of dogs were showing up. People were beginning to see how dogs affected everyday living by showing it in their artwork. I love dogs which is why I chose to do a paper on them. Dogs are loyal, friendly, and good companions when you need them. They are furry friends you can trudge through the snow with you when your friends are sick. They are hamburger snatchers that leave you the bun while they walk off with the meat. They can be your alarm system letting you know someone’s on the property that’s not supposed to be there. Dogs have instincts that sense when bad weather is coming, and they let you know about it. Artist found all this out and showed it in their portraits.