Chanel And L'Oreal Competition

Length: 1451 words (4.1 double-spaced pages)
Rating: Excellent
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Text Preview

More ↓

Continue reading...

Open Document

The second direct competitor to Chanel is L'Oréal, the world's largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although L'Oreal the company doesn't manufacture a perfume it owns the brand Lancôme that produces Tresor a perfume that rivals Chanel. In the chart below, it lists the US female fragrances brand share by value from the 2002 Tablebase data. The chart shows how the Lancôme perfume Tresor, Estee Lauder and Chanel are in relation to each other.

Manufacturer Brand % 1996 % 1997

Estee Lauder Pleasures 5.8 5.9
Estee Lauder Tommy Girl n/a 5.7
Estee Lauder Beautiful 5.1 5.2
Unilever Eternity 3.6 3.5
Lancome Tresor 2.

How to Cite this Page

MLA Citation:
"Chanel And L'Oreal Competition." 23 Oct 2017
Title Length Color Rating  
Chanel And L'Oreal Competition Essay - The second direct competitor to Chanel is L'Oréal, the world's largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although L'Oreal the company doesn't manufacture a perfume it owns the brand Lancôme that produces Tresor a perfume that rivals Chanel. In the chart below, it lists the US female fragrances brand share by value from the 2002 Tablebase data. The chart shows how the Lancôme perfume Tresor, Estee Lauder and Chanel are in relation to each other. Manufacturer Brand % 1996 % 1997 Estee Lauder Pleasures 5.8 5.9 Estee Lauder Tommy...   [tags: Marketing Market Competition Perfume Cosmetics] 1451 words
(4.1 pages)
Strong Essays [preview]
Chanel And Natalia Goncharova Essay examples - Living in a world without innovators and history would create boredom. With boredom we would not have the great designers and artists we are fortunate to have. Chanel being one of the greatest and most famous designers, she created the wearable jersey knit in her every day garments and Natalia Goncharova famous for her originality of Rayonism, a way of painting and expressing ones spiritual beliefs through vibrant colors. These two women have an outstanding place in history creating a more radical and modern way of life through their work....   [tags: Chanel Fashion Style] 1745 words
(5 pages)
Powerful Essays [preview]
Coco avant Chanel Essays - Coco avant Chanel est un film français réalisé par Anne Fontaine, qui est sorti au cinéma le 22 avril 2009 en France. Anne Fontaine est une réalisatrice, actrice et scénariste française née au Luxembourg et a connu beaucoup de succès avec ce film. Audrey Tautou, la merveilleuse actrice française tient le rôle de Coco Chanel. Coco avant Chanel est un film biographique et romantique, qui s’intéresse aux années de formation de la grande couturière Coco Chanel. Ce film a bien été reçu par les critiques et a connu un immense succès auprès du public....   [tags: Coco avant Chanel ] 624 words
(1.8 pages)
Strong Essays [preview]
Coco Chanel: The Powerhouse of Fashion Essay - Coco Chanel is an exclusive French luxury fashion brand most people know about. It is the one brand that has remained classic and pure. Chanel never has anything outrageous or too out there in their collections, it is just basic as Coco Channels motto has always been “back to basics”. The classic black and white pattern of Chanel will always remain a legend and has been quite successful with the company being worth billions of dollars. The private company has been called the powerhouse of fashion being owned by Alain and Gerard Wertheimer who were Coco Chanel's early business partners....   [tags: company, customers, purity]
:: 1 Works Cited
1608 words
(4.6 pages)
Better Essays [preview]
Essay about Jean Patou and Coco Chanel - ... Before Chanel became well known, most women would wear corsets that would leave them feeling stiff to give them more of a hour glass look as well as skirts with long hems that would reach the floor. Chanel went past the social boundaries of most women, and created different and diverse pieces. She disregarded societies idea of “fashion” and created her own fashion. Chanel had stood for simplicity and everlasting elegance , which could be a reason why her pieces are so well known today. Chanel first caught women’s attention through using simple ensembles as well as inexpensive jewelry....   [tags: 1920's, Fashion, Social Influence] 693 words
(2 pages)
Research Papers [preview]
Does Competition Benefit in Business? Essay - Does Competition Benefit in Business. Do businesses want to grow and advance, or remain at a standstill with production. Most say they want to grow and advance. This topic is important in the business standpoint. Shall business managers promote competition or not. “Smart business professionals use competition to their advantage” (Pearson 1). Businesses who use competition notice the positive effects later down the road. Seeking to thrive and grow, businesses need to promote competition and compete against the other firms in their business....   [tags: Business, Competition] 1229 words
(3.5 pages)
Good Essays [preview]
The Cons of Unhealthy Competition Essays - We are all born with a competitive nature. Our competitive nature drives us to want to be fierce competitors. We compete for resources in the forms of food, jobs, shelter and finding a mate to have the dominant bloodline survive. Sometimes we compete without even knowing it. This is how we grew up, competing for food at the dinner table, siblings competing for parent’s love and attention. As kids we take this competitive nature to school and compete for the best grades, teacher’s attention or sometimes we act out or we become the class clown....   [tags: Competition Essays] 747 words
(2.1 pages)
Better Essays [preview]
Pros and Cons of Competitions Essay - ... Others are more conscious of their technique, and feel they have the potential to increase their standards through competition. However, many children participating in competitions are clueless about the art of music making, much less listening to western art music itself. In fact, many of their parents who enter their children in such competitions are clueless themselves. In the competitive modern world, some parents are anxious to raise their children to excel in every aspect – physically, academically, and artistically....   [tags: preparing pupils for competitions] 1214 words
(3.5 pages)
Research Papers [preview]
Competition in Pharmaceuticals Essay example - For the threat of substitute products, it is still very low due to the patents protection but in case of the expired patents, it is medium. A pharmaceutical company has lots of way to fight back against generic drugs such as obtaining patents on component chemicals, manufacturing methods, product extension/formula modifications or improving drug-delivery methods. Rivalry among existing firms is medium. Each pharmaceutical company has to fight in order to take an advantage of the first one who obtains patents....   [tags: Phamaceutical Company Competition Analysis] 1745 words
(5 pages)
Strong Essays [preview]
Chanel Essay - CHANEL Gabrielle ‘Coco’ Chanel was born in Saumur, France in 1884. Vogue Magazine referred to her as “the couturier who takes no account of fashion, who pursues her own faultlessly elegant line in the quiet confidence that fashion will come back to her - and sure enough it always does.” Chanel began designing heavily during the 1920s. Her first outfits were wool jerseys, and were very simple. She became famous for the simple look of her extremely classy outfits. Chanel stayed away from the vivid colors of many of the other designers of the time....   [tags: essays research papers] 576 words
(1.6 pages)
Good Essays [preview]

9 3.1
Unilever Elizabeth Taylor 2.7 2.9
Unilever Obsession 2.6 2.4
Chanel Chanel No 5 2.2 2.2
Elizabeth Arden Fifth Avenue 1.6 1.6
Estee Lauder White Linen 1.3 1.6
Other Overall 72.2 65.9

Tresor, French for "treasure" is priced at around $86.00 while its competitor Chanel perfume has a range of $70-$250 per ounce. Tresor also has a beautiful collection of body crème, bath gel, body powder and others that carry on the feminine smell of Tresor.
Parisian Eugene Shueller, a chemist who was the inventor of synthetic hair dye, established L'Oreal in 1907. By the 1920's the company expanded to include shampoo and soaps as well as advertise its products on the radio before any of the competitors of the time. In 1953 the company formed licensee Cosmair to distribute its products to US beauty salons. Cosmair helped them add on perfume and make-up to their inventory and eventually became L'Oreal USA in 2000. The company decided to go public in 1963 unlike its opposition Chanel who has remained privately owned. In 1965 they acquired the upscale French cosmetics maker Lancôme. Lancôme makes up the luxury division of L'Oreal, which also include brands like Ralph Lauren and Giorgio Armani. The Luxury Products Division develops prestigious brands sold in exclusive and selective outlets: department stores, perfumeries, travel retail outlets and the group's own boutiques. Its mission is to offer customers personalized advice and service. The division markets useful products that integrate the latest innovations, and whose high additional value displays the quality of L'Oréal's Research.
Lancôme's history is a somewhat different and more romantic than the beginnings of L'Oreal or Chanel. In 1935, while vacationing in the French countryside, Armand Petitjean happened upon a charming castle ruin- Le Chateau de Lancôme. He was inspired by the delicate, fragrant roses which grew among the weathered stones. The rose encapsulated the feminine beauty of a woman. M. Petitjean chose the rose as the symbol of his new company, Lancôme. He orchestrated Lancôme's first appearance with great skill. In 1935, he launched five new fragrances simultaneously, presenting them to the world at the June opening of the Universal Exhibition in Brussels. (
As for today, Lancôme's mission is to provide women around the world with the highest quality products and services that fulfill their quest and enthusiasm for beauty. The cornerstones of the brand are its four key values: caring, innovation, expertise and the "French touch." From its sumptuous fragrances to it high technology skincare and fashion-forward cosmetic lines, Lancôme is synonymous with elegance and chic French style. Lancôme delivers technologically advance skincare, body care, sun care, makeup and beautiful fragrances exclusively through prestige department and specialty stores. Women seeking the finest in beauty look to Lancôme for quality, style and results. (
L'Oréal began marketing its upscale Lancôme line to younger women in July 2004 funded by an estimated $300 million advertising budget worldwide. The budget will include a alluring and imaginative new print campaign which is designed with women in mind through its exceptional photography camera-work, colors, clear and concise vocabulary, and products that showcase what they are and what they do. In a way the new Lancome print ads will be comparable to the work of Andy Warhol on the Chanel No. 5 perfume bottle. The September issue of Vogue will feature an 8-page gatefold impact unit -- the first type of unit the magazine has featured in five years -- which will begin with a leader featuring Lancome's new brand statement: "Experiencing beauty is like a smile . . . an energy, a feeling that takes us over . . . completely." (
Approximately one third of the global media budget will be spent in the US. The campaign will officially launch in September issues of women's fashion magazines including Allure, InStyle, Vanity Fair, Vogue, W, and Elle. Other magazines that will feature the ads include Harper's Bazaar, Essence and Latina. Outdoor locations in New York City and Los Angeles will include Grand Central Station, malls capes, buses and taxi tops.
"Lancôme is always evolving as a brand," states Edgar Huber, President of The Luxury Products Division, L'Oreal USA. "We know the importance of keeping our image fresh and as a leading luxury brand we have an obligation to continuously surprise, astonish and reinvent. This new campaign clearly conveys the current image of Lancôme." ( In opposition to Chanel, Lancôme tries to innovate and refresh their image over the years. Chanel does try and evolve with the changing times, but it still tries to keep its simple and classic style throughout.

Return to