Big Data:The Latest Revolutionary Technology

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Recommended: Outline some of the benefits related to big data

Big data, one of the hottest technologies used today, is found in various fields of our society. People must be surprised if they realize how their lives are affected by big data. For instance, many companies use big data to make a plan of next year. Sales companies use big data to analyze the characteristics of customers. Even using ‘T map Navigator’ to drive through the shortest way is the product of big data. As Big data is one of the greatest new technology today, it is useful in the fields of industry, commerce, and real life.
To begin with, big data is an essential technology in the field of industries. In advertisement industry, big data technology is necessary to make advertisements more efficient. Jeff Kelly, a journalist, even named his article’s title as ‘Advertising Agencies Must Adapt to Big Data or Die Trying’. According to the article, it is obvious that there is a shift in traditional print and broadcast advertising to digital advertising. Google and Facebook are significant examples of using big data in advertisement industry. Previously, in traditional mass media such as TV and newspaper, Ad agencies took a ‘one-size-fits-all approach’. It means that companies just advertise to the public regardless of people’s characteristics. On the other hand, Google and Facebook can deliver personalized advertisements to their audiences. They collect, store and analyze users’ data in order to allow advertisers to advertise efficiently. Furthermore, big data has become a hot trend in traveling industry as well. For instance, a company called ‘Sojern’ is collecting information across airlines, hotels, rental car agencies and credit card companies. Based on the information, the company analyzes when and where people go abro...

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...echnology made an enormous amount of information, and big data is a key to make this information available for appropriate purposes. Thus, big data can be understood as a remarkable trend nowadays.

Works Cited

Jeff Kelly(2013, July. 30). Advertising agencies must adapt to big data or die trying. Retrieved from Wikibon blog, http:// www.Wikibon.org
Walmart is making big data part of its DNA. Retrieved from Bigdata-startup website, http://www.bigdata-startups.com/BigData-startup/walmart-making-big-data-part-dna/
Jerry Jao(2013). Why Big Data Is A Must In Ecommerce. Retrieved from The Big Data Landscape. http://www.bigdatalandscape.com/news/why-big-data-is-a-must-in-ecommerce
Erica Berenstein.(news reporter). (2013, July. 14). Big data hits real life.[news report]. Available from http://www.nytimes.com/video/business/100000002206849/big-data-hits-real-life.html

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