Apple Ipod Value Analysis Value is perceived in different ways, by customers and organisations in relation to the product or service that is provided. The definition of value is what something is worth and the desirability. Also what is gained from the money aspect, and to whether the product or service actually fulfils its purpose. Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as long term production and so forth. Value must meet customers’ needs which they benefit from the product or service. In relation to the iPod, the product has been innovated many times and has targeted different markets. The product has been improved and changed to provide better features for the customer Value in VIPI can be linked to the Apple iPod in three different aspects one from the point of the customer, the other being the competitive advantage and the third in relation to the design element. The customer point of view in relation to Value would be that a variety of choices of products are available in the iPod range in the sense of capacity, size of the iPod and the colour availability. The Apple Nano comes in different colours not as much of a colour variety as it only is available in black or white. It also has different memory capacities. Then there is the Apple shuffle this is designed slightly differently as it more like a USB stick so that consumers are able to just place it in the computer. Quality and design play a part in the value aspect of the product and it all integrates to the standard finish. In relation to the VIPI framework, Value is usually at the top of the hierarchy. (show the pyramid and highlight value at the top) With Apple continuously innovating they have improved the battery life, increased the memory capacity, or a better colour options. With each change they have considered the value and to what it will mean to the customer and how will that meet their needs. Apple is considering new features to add into the iPod, due to new technology that is being introduced such as voice activated systems which will allow customers to control the iPod without pressing keypad. They could also have a personal digital assistant which will have computer software to help customers with other activities.
Another problem that has been evaluated is the overall price of each Apple product. While each product is built on quality and new technology, finding new and cheaper sources of manufacturing would be beneficial in obtaining new
Over the last decade, Apple, Inc. has been one of the most successful company in the world. Apple is a multinational corporation that designs the electronic, manufactures, sell a several of related software. It provides many products for example iPhone, iPod, iPad, Mac, Apple TV. The important factors that Apple, Inc. use is technology. Technology with new innovation has the advantage that help an organization to beat with another company. And bring more competitors to the market. Most of the product in electronic industries are based on innovation. Thus, in order to achieve the goal and keep up with their competitors, Apple must frequently introduce new products or services
Firstly, Apple provides sound customer services. Even though Apple is making its products simple and easy to use in order to favour various types of users, it is still a challenge to get use to most of the function in a high-tech product. For instance, many of us own an
Customer value is defined as "the perceived benefit of a product, used by customers to determine whether or not to buy the product" (Lussier, 2006). I do believe that most customer's focus on creating customer value. It is an aspect needed in order to sell anything. A customer would not buy something if she or he did not see the benefit in buying it, therefore, organizations strive to create customer value because they need the customer to see a benefit and to buy the product.
Innovation in apple sets high standards that make it difficult for other companies to compete with them. Throughout the recent years Apple has been showing a non-stop development in its innovation strategies, those innovation strategies involve remarkable new products and innovative business models. Apple has been continuously succeeding in providing consumers with what the senior engineering manager in apple Michael Lopp describes as “really good ideas wrapped in really good ideas” and by Looking at apple’s sales since it started releasing its unique products we see that it strongly agrees with this description. Apple’s innovation-friendly ecosystem focuses on manufacturing its own hardware rather than just buying it, and that is one of the most important features that made them who they are today in the market.
Introduction of the iPod: The iPod was introduced into the market just in time for Christmas, 2001. The first iPod was priced at $399. Apple relied on a hard disk for storage instead of flash memory or interchangeable CD-Roms and focused on promoting the uniqueness of the small size, power, and ease of use of the device. This first iPod had a 5 GB storage capacity—which is enough to hold over 1,000 songs—and it worked only on Macs, using iTunes as a music organization and CD-to-iPod conversion tool. iTunes, digital jukebox software that let Mac users import songs from CDs by converting audio files to the MP3 format and storing them on the computer’s hard drive, was introduced in January of 2001. Along with the iPod, Apple announced an enhanced version of iTunes that included a 10-band equalizer with presets, as well as a cross fading feature for smoother transitions from one song to another. An Auto Sync capability facilitated the downloading of music from a Mac to the new portable media device. Once the music was downloaded, Apple promised 10 hours of continuous play from the iPod’s rechargeable lithium battery. The device supported MP3, with bit rates of up to 320kbits/s, as well as AIFF and WAV file formats. Its amplifier could deliver 20-20,000-Hz frequency response. Apple sold 125,000 iPods by the end of December 2001.
Apple Inc. is termed as one of the most successful technological companies in the corporate world. The company specializes and manufactures a variety of technological gadgets such as iPod, iPhone, iTunes, Apple computers and laptops, software products and so forth. In addition, Apple Inc. designs software products that must be used along with their products. Notably, Apple stands out as one of the few technological companies that comes up with the design and sells complete products ranging from the hardware to the software that must be used along with the electronic gadgets (Paley, 2005). Apple has created a marketing and selling strategy through establishment of online stores, availing direct sales representatives in different locations, creation
- Apple must increase its R&D efforts to really minimize the number of products with faulty components. Thus, customers would not be lost and customer loyalty would be maintained.
New product dimensions or packaging: sometimes for the successful selling of the existing product it is necessary to repackage the product to open the new market. Apple can use different packaging technique according to the different age group of it
Firstly, consumers buy the products of which they believe that will offer them the highest value (Kotler & Keller, 2012). However, these consumers cannot know before purchase what a product is exactly going to offer them. Therefore, consumers have to rely on promises of the selling company. These promises are invariably more than the tangible products themselves, focusing on the intangible benefits attached to the product rather than its distinctive features. In other words, the company concentrates its marketing activities on the intangible value of the product. In that way the company is able to get customer appeal for its products, and differentiate from its competitors (Levitt, 1981). Logically, because the intangible value is the main focus point of companies and of consumers in their purchase decisions, value has to be pre...
In the late 1990s, with the release of Windows, Apple was placed on the right track. Apple released its’ 20th Anniversary Macintosh in 1997 which marked the beginning of Apple’s return (Crofford, 2011). The next year, Apple released the IMac, which was a highly received by the public. Apple reported over $80 billion in cash on its’ last Form 10-K filing with the Securities and Exchange Commission (Emerson, 2011). Today Apple produces several different products including IPhone...
Apple has always been keen on producing innovative products, which marks their brand and reputation. Their ability to develop innovative products that share OS, software & applications to minimize the timescale, costs, risks. Apple’s innovation strategy of developing products that complement each other strengthens customer loyalty and helps build a barrier to competition.
Apple doesn't just sell functional benefits for today; it is selling the excitement of a product that would change the future. Apple’s advertising creates emotional triggers such as consumers’ desire to belong to a larger gro... ... middle of paper ... ... shed these devices with added features and improvements. However, they are still the same basic devices.
They will continue to lead their industry. There is also an opportunity to expand on better products and more innovative products. As mentioned in the introduction, Apple has a lot of room for improvement. “To be number one and remain number one you have to create originality”. Apple must keep up with the changing times so that they remain a leader in portable electronics.
To regain its market share after the year 2011, Apple had to use the one of the Porter’s four competitiveness strategies – the differentiation strategy. The differentiation strategy used by Apple involved making Apple products that are superior or more attractive as compared to those of competitors (Porter, 2008). This strategy was highly dependent on the nature of the industry and the products and services that were available in the market. To execute this differentiation strategy, Apple invested in research & development (R&D) and innovation. This was to ensure that the company could deliver products that are more superior to those of competitors – Apple products are high-quality and superior to others.