Questions and Answers: The Apple of Your iPhone, iPad, Ipod

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5 Questions and Answers About The Apple Company Question 1

To regain its market share after the year 2011, Apple had to use the one of the Porter’s four competitiveness strategies – the differentiation strategy. The differentiation strategy used by Apple involved making Apple products that are superior or more attractive as compared to those of competitors (Porter, 2008). This strategy was highly dependent on the nature of the industry and the products and services that were available in the market. To execute this differentiation strategy, Apple invested in research & development (R&D) and innovation. This was to ensure that the company could deliver products that are more superior to those of competitors – Apple products are high-quality and superior to others.

Perhaps, this strategy can be demonstrated by looking at the iPod, iPhone and the iPad. All these Apple products are top quality devices and they combine innovation, imagination and design excellence to deliver fun and exciting devices for customers. The engineering excellence in Apple devices provides a wonderful customer experience that inspires customer loyalty. Definitely, these products are superior to others available in the market. In fact, Kroenke (2014) noted that the iPhones’ ability to rotate pictures when the phone is ...

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...lity in the near future is questionable. Without the qualities of Steve Jobs at the helm of leadership in Apple, I think that the company will not be very successful in the future. This can be demonstrated by the slow or gradual capture of the smart phone market by Samsung with their Samsung S3, S4 and S5 devices which have already eaten away the iPhone market share (Chaston, 2012). I believe that the leadership and strategic foresight of Steve Jobs was too important to Apple that his death rocked the very foundation of the company.

References

Chaston, I. (2012). Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development. Routledge.

Kroenke, D. (2014). Experiencing MIS. Pearson Education, Limited.

Porter, M. E. (2008). Competitive Advantage: Creating and Sustaining Superior Performance. Simon and Schuster.

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