Marketing And Marketing Analysis Of Apple Inc.

Apple Inc. is termed as one of the most successful technological companies in the corporate world. The company specializes and manufactures a variety of technological gadgets such as iPod, iPhone, iTunes, Apple computers and laptops, software products and so forth. In addition, Apple Inc. designs software products that must be used along with their products. Notably, Apple stands out as one of the few technological companies that comes up with the design and sells complete products ranging from the hardware to the software that must be used along with the electronic gadgets (Paley, 2005). Apple has created a marketing and selling strategy through establishment of online stores, availing direct sales representatives in different locations, creation
The explanation behind this is that the gadgets, for example, iPods and iPads are anything but difficult to use because of their touch screen quality which is useful for youngsters. In addition, folks can download learning diversion applications on Apple gadgets to teach youngsters and children. Grown-ups are likewise one of Apple Inc.'s target markets. The new IPhone and other product line will be valuable to grown-ups for their ordinary needs, for example, telephone calls, map headings, web association, records and cameras. Due to the premium prices charged for Apple products, the best target consumers are the wealthier teenagers. The next convient target market are millennials who are the next demographic after the teenagers. Millenials constitute a perfect target market. This is because they are hooked into technology and they would enjoy exploiting the numerous benefits the new products will provide. Consequently, this will increase the level of sales and overall wealth for the company (Annacchino, 2007). In conclusion, conveying these gadgets makes grown-ups lives much simpler for every day communication as these products are light and
In addition, the target market can be segmented in terms of the behavioral, psychographic, geographic market, products related feature, as well as socioeconomic target market. This is because the market focuses on a certain age group and people a higher income level. As such, the common features for the market can be said to the level of income which in this case constitutes the high income level people. The other feature of the target market is that it constitutes of the young people who are sensitive to innovative products and are ready to pay premium prices for the new Apple products. In addition, the target market constitutes of the wealthy individuals who can afford the products as they are sold at higher prices compared to other similar products in the