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Advertising’s Positive Influences Essay

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Food and drink, cars, alcohol, cigarettes — “The average American is exposed to some 500 ads daily” (Fowles 540). Are advertisements influencing people negatively or positively? According to Jib Fowles in “Advertising’s Fifteen Basic Appeals,” advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation.
Advertising influences people negatively; it convinces people to buy unneeded or unhealthy products. People often waste money on items because they tend to not notice the negative aspects of an item. A nice car, such as the 1954 Cadillac advertisement shown in Laurence Behrens’ and Leonard J. Rosen’s portfolio, is not a required product to have (580-581). However, this advertisement attracts one. When I saw various celebrities in proactive commercials, I decided to buy the product because I believed how effective it was. I did not have great results from Proactive; in fact, I experienced improved results with Aveeno’s Ultra-Calming Facial Cleanser. Although this product was three times cheaper, Proactive influenced me to buy their product by using celebrities in their commercials. Ads including products like cigarettes, influence people negatively because they are harmful to one’s health. As stated in a Camel cigarette ad, cigarettes are clearly dangerous to one’s health, “Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health” (Behrens and Rosen 569). This ad shows a man attracting a woman while ligh...


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...me with friends by drinking Miller Beer. Fowles states that Coca-Cola refers to friendship by using the slogan, “a Coke and a smile” (545). This slogan is saying that if you buy Coca-Cola, you will be cheerful and affiliated.
Advertisements influence people more positively than negatively by helping satisfy one’s need to nurture, achieve, and affiliate. To avoid negatively convincing advertisements, you need to appear cautious about a product. Be aware of the pros and cons of a product, look at product reviews, and understand the importance of an item before purchasing one.


Works Cited

Behrens, Laurence and Leonard J. Rosen, eds. Writing and Reading across the Curriculum. New York: Pearson/Longman, 2011. 566-594. Print.

Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Writing and Reading across the Curriculum. New York: Pearson/Longman, 2011. 536-556 Print.


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