Advertisers Attempt to Persuade the Targeted Audience to Buy the Product

Promoting a product in a way that appeals to the targeted audience is an aspect that dominates the formation of adverts. To achieve this objective, advertisers use images and words in a creative and convincing manner. This is because the overall effect of advertising is persuading the targeted audience to consume the product. Visual appeal is an aspect common in the two visual texts. For example, using ladies with good looks to appeal to the audience’s emotion is common in them. The two visual texts also communicate using pictures and words. Size is also used in both advertisements to emphasize different parts of the texts.

A superficial interpretation of the two visual texts generates one idea. The two products have the ability to meet the specific needs of the targeted users. The first text aims at convincing the target audience to feel that if they can use the product, they can appear beautiful like the woman in the advertisement. They will also feel relaxed. Similarly, the second text communicates a need that the product shall satisfy in the users. Using camel, smoking is a great pleasure. This essay is an analysis of the two print advertisements. The writer compares them to draw aspects of their similarities and differences.

One concept that is less obvious about the two advertisements is the art of persuasion. This is because persuasion is something the two advertisements achieve in the audience in a passive way by employing different techniques of persuasion. In the Dolce and Gabbana advertisement, targeted audiences are persuaded to buy the lipstick. Aspects that the advertisement uses to persuade the audience include beauty, a romantic setting, and a feeling of comfort. These aspects achieve emotional appeal in the audie...

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...rtisement persuades the audience to buy the cigarettes. Both texts have emotional appeal. The women used in the two texts appeal the audience’s sight because of beauty. In the first picture, the emotional appeal comes in the form of two aspects- looking beautiful/ romantic, and being comfortable/ relaxed. Both texts target men and women as their audiences. The two texts also use words creatively for emphasis and persuasion. However, Dolce and Gabbana uses picture for persuasion more than words. The two texts also use color in a united way. Unity of color achieves visual appeal in both texts. Promotion of product is a common feature in both of them. However, the products they are promoting address different needs. On this aspect, the audience varies. Specifically, the first text targets beauty, while the second one targets people seeking pleasure from smoking.