A Comparison of Two Advertisements

A Comparison of Two Advertisements

The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle.

The setting for the female advert is a dressing table with flowers surrounding the collection of products and the mirror. A lady is looking in the mirror and we can see her reflection and an additional reflection which could be someone else. The darker reflection in the mirror looks like an older woman, which could imply that the perfume makes her feel younger. If someone sees the advert of her looking at herself in the mirror, which makes her appear younger, they will envy her and decide to buy the perfume themselves. There are a few bottles on the table and the small bottle at the front is the perfume. You can tell instantly that this is an advert for females because the flowers are very feminine and are unlikely to be on a male advert. Having the female perfume surrounded by the whole collection makes women want to get the whole set. The setting for the male advert is outside and has been located on what looks like a cliff with the ocean behind it. It is not very “busy”; it’s just the bottle on a cliff with a background of the sky and a bit of sea. This could work on the male audience very well because males are more likely to just pick out one specific point on the advert, such as the bottle.

The camera angle used for the female advert is at eye level on the side of one woman’s face, but front on for the other woman. This could be for the reason that it is showing the transformation from when you were not wearing the perfume, to when you are. The soft focus may have been used to have a romantic rendition of the image. The undefined lines in the soft focus could also make the female audience feel like they need to have something soft and feminine; this is as an alternative to making women feel strong, protective and powerful, which are all very masculine things.