Comparing Two Advertisements Of Quitline's

Smoking has a massive impact on many families, friends, and people. Two ads that address this issue are Victoria’s health department (Don’t let your friends smoke ad) and Quitline’s (You should’ve been there ad.) In Victoria’s health department ad it highlights young teenagers in a group and one pulls out a cigarette and starts smoking it. That made his friends walk away from him. On the other hand Quitline’s advertisement shows us that it is targeting family’s which is shown to us when the girl is telling her dad that is in hospital a story and says “I wish you could’ve been there”. Quitline’s ad is trying to stop people, and even parents to stop smoking because you might not be able to see you child grow up or be there with them. The intention of Victoria’s health department ad is to not let your friends smoke otherwise your friend might not be here for much longer.

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Victoria’s health department’s ad does not have graphic imagery in its advertisement. It uses more emotional appeal which is used when all the boys walk away from their friend. The Quitline advertisement really makes the audience feel emotional for the family because the dad couldn’t even be with his daughter, which is used to grab the audience’s attention emotionally. The advertisements have different messages even though they are both based on smoking and its causes. For example the message in Victoria’s health department’s ad is to help your friends stop smoking because if they don’t you might not hang out with them anymore. In Quitline’s advertisement the main message is that if you smoke there will be consequences which is shown when the dad is in the hospital bed and his daughter telling him a story of which she said” You should’ve been