Video-Blogging Industry
Video-blogging is a relatively new form of internet communication that dates back to the year 2000 (and specifically, to the start of the longest-running video blog in history by Adam Kontras) (http://en.wikipedia.org/wiki/Video_blog). Nowadays online video is a very promising way of making people aware of one’s brand and company. According to YouTube statistics, each month more than 1 billion unique users visit YouTube and over 6 billion hours of video are watched each month there (i.e., almost an hour for every person on Earth). However, the video-blogging industry has a significant drawback – in the modern world of the affordable variety of cameras and accessible editing, which is downloadable at one click, the barriers to entry have almost vanished.
Competitors
As Natalya browsed through the web, she has discovered that so far there are no video-blogs that would occupy the same niche as A, B, C, D…men. There are usual text blogs on psychology and separately on finance, yet there are very few video-blogs, whose topic coverage would go beyond tutorials, critical movie reviews, or humorous and entertaining reviews of popular videos (e.g, “This is Horosho,” “+100500,” “Bad Comedian,” “Maddyblog,” “Usachev Today,” etc.).
“The niche taken by A, B, C, D…men seems free so far. However, there are enough indirect competitors who have lots of subscribers and whose videos gather thousands of views. People apparently spent much time watching them…Hence, there is no way we may totally ignore our indirect rivals.” Thinking this way, Natalya has decided that it may be worthy to observe the most popular channels on YouTube and other video-platforms in local as well as global scale to trace certain patterns of onl...
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...For A, B, C, D…men, however, it seems more important to create valuable and informative content, which has not found its audience yet. “So, what could be done to target the right people on the web? Should anything be changed in the video-blog’s nature to fit the industry? Can it really fit in it? Will it survive? ” all these questions bombarded Chinara’s head as she tried to come up with the appropriate promotion strategy for A, B, C, D…men.
Works Cited
Interesting channels on YouTube http://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA
YouTube Statistics. Retrieved on 24th of March, 2014 from http://www.youtube.com/yt/press/statistics.html’
Yvision.kz, http://www.yvi.kz
Gonzo.kz, http://www.gonzo.kz
Vk.com, http://vk.com
Betancourt, L. (October 09, 2009). The Complete Guide to Video-Blogging, http://mashable.com/2009/10/09/video-blogging/
website I chose to analyze is Popsugar. The primary rhetorical purpose of this website is to inform, but also to alter perception. The controlling idea or thesis is to keep viewers aware of what is occurring within popular culture and perhaps change the way the audience thinks about a subject. The website is separated by celebrities, fashion, fitness, beauty, love, moms, living, career, food, Latina, news and video. By separating the website into these categories, the website makes their purpose evident. It is significant that the website is split into different areas because all the areas consist of what is "popular" in each category. The website can then approach each category with stories and opinions that target the audience’s perceptions.
The media is one of the most powerful tools in people’s lives, since it’s used by many as the medium for the delivery of useful information to diverse audience. Over the past few years, the media landscape has undergone noteworthy developments. Prized information about various cultural groups is often relayed through appropriate media, and it’s interesting to note that blogs are currently being utilized as the best medium for celebrity gossip. Celebrity blogs are usually thronged with readers, who would like to know more about their favorite superstars. The entries of different celebrity gossip blogs are often accompanied by paparazzi photos that are usually meant to trigger a stream of comments based on the readers’ observations, enthusiasm and criticisms.
...urself (and Others): How YouTube and Blogging have Changed the Rules of the Campaign. HINCKLEY JOURNAL OF POLITICS , 75-85.
YouTube is a network of videos that anyone in the world can view. Two popularly watched people who post videos to YouTube, or YouTubers as they are called, are Connor Franta and Zoe Sugg. Although their career paths are similar, they are very different. The videos they produce fit into opposite genres, they live across the world from each other, and are members of different varieties of channels. The objective of this paper is to compare and contrast these two YouTubers and their styles and lives.
In fact, videos can be shared on broadcast television, YouTube, street marketing and video boards, increasing the possibilities of reaching the target audience. The sharing of the videos results in more exposure of the brand message and generates an increased interest in the marketed brand. Indeed, video marketing is the simplest and most effective way of reaching lots of prospective clients and getting the marketing message heard, seen and felt. Besides, videos allow marketers to appeal to the emotional side of their clients, attach faces to their marketing messages, and establish more influential and useful connections with their
Scolari, Carlso Alberto. “Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production.” International Journal of Communication 3 (2009): 586-606. Print.
1,924,913,929 is the number of views on Youtube for the music video “Gangnam Style” by Psy, whose song was spread worldwide in just a few clicks. When I saw this unrealistic [D2] number of views, I was not astonished by Psy’ popularity but by the powerulness of social media to that can connect two billion people to into one music video. The primary reason that Psy he could earn the title of “The most viewed Youtube video in the history”, and he could become a global star within just a couple of months is the social media, Youtube[D3] . As Psy’s phenomenon demonstrates, social media has been fundamental in our lives and be...
In bringing attention to the sad state of women in the video game industry and community there is no platform better than the internet, specifically YouTube. The internet is the home of many in the gaming community and has immense potential to be a source of societal change due to the capability of spreading information around the globe in a fraction of a second. In choosing this platform, I draw inspiration from YouTube content creator Anita Sarkeesian’s Feminist Frequency, which is a web based video series that critically examines the representation of women in pop culture (“About”). Sarkeesian has been the subject of ire for her criticism of the video game industry, but her long running series illustrates that the web based video log format can be a great tool due to its accessibility and the ability for customization of content.
“For this project, students will break into groups and, collaboratively, create a blog on a topic of group interest and one that makes connections to the subjects of the class in the broadest possible ways. We’ll be using the “blogger” interface, which is linked to the class home page. It’s quite easy to use, so I am...
Watkins, Craig. “Fast Entertainment and Multitasking in an Always-On World.” Signs of Life in the USA: Readings on Popular Culture for Writers. Ed. Sonia Maasik and Jack Solomon. Seventh ed. Boston: Bedford/St. Martin’s, 2012. 97-103. Print.
There is a new substantial form of media that has been popularized in recent years that has changed how we as individuals and a society, think, live, share, and create. From the most influential politicization, to the vagabond on the street, every single person is affected by this new form of media and it becomes more substantial in our lives every day. The movie Men, Women, and Children, and the first chapters of New Media, and New New Media, all share a common theme: the attempt to shed light on this medium, called new media, and explain how it affects our lives.
Keen, Andrew. The cult of the amateur: how blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values. New York: Doubleday, 2007. Print.
L, Sonia. "The challenge of changing audience ." .. N.p., n.d. Web. 20 Nov. 2013. .
The evolution of media, from old media to new media, has transformed the way we understand the world around us. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We are exposed to various viewpoints shape our understanding and knowledge of the social world, but does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the message by analyzing two different types of media sources and how they affect our understanding of the content. For my old media source I have chosen a news clip from the CBS Evening News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or ‘vlog’, by an Egyptian man named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the same topic, but result in different understandings of the crisis.
New media like twitter, Facebook, blogs etc. are all regarded as platforms on which to break news and share content. But in this paper, we will focus on three key elements: audio, video and text. The paper will also look at the web as an umbrella medium under which all these elements coalesce. The second and final of the paper looks at how some future technologies will affect news gathering and distribution in the future.