Universal Studio's Distribution of Despicable Me 2

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Mass Communication in the Marketplace: Despicable Me 2
Despicable Me 2, an animated film distributed by Universal Studios and Illumination Entertainment in July of 2013 grossed $970,065,385 world-wide (BoxOffice, 2014). The film was a success for its distributors and was nominated for an Academy Award in 2014 for Best Animated Feature Film. Chris Meledandri, who is the president and CEO of Illumination Entertainment, has an exclusive working agreement with Universal Studios and does the production and animation work on feature films (Barnes, 2011). Universal Studios will be considered the main distributor of the Despicable Me 2 film and will constitute the bulk of the research completed for this paper.
Universal Studios Hierarchy
Universal Studios is part of the NBCUniversal Company which owns multiple media companies across many vehicles of distribution, including International television production and distribution, news outlets in a horizontal concentration across the internet, television, radio, and print, in addition to television stations, websites, and film production (NBCUniversal, 2014). However, NBCUniversal is owned by media conglomerate, Comcast and is a small part of the media business that Comcast does around the world (Dallas, 2013).
Comcast. A global media and technology company, Comcast is composed of two main businesses, Comcast Cable Communications, LLC and its main subsidiary, Comcast Cable and then NBCUniversal which is primarily the film production and distribution side of the business (Dallas, 2013). Comcast has five main businesses, cable communications, cable networks, broadcast television, film, and theme parks (Dallas, 2013). Comcast is the largest technology and media company in the United States ...

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...t it is today providing media services across the United States and internationally.

Works Cited

Barnes, B. (2011). For Illumination Entertainment, animation meets economic reality. Retrieved from www.nytimes.com/2011/04/04/business/media’04illumination.html?pagewanted=all&_r=0
BoxOffice. (2014). Despicable Me 2. Retrieved from www.boxoffice.com/statistics/movies/despicable-me-2-2013
Comcast. (2014). Company overview. Retrieved from http://corporate.comcast.com/news-information/company-overview
Dallas, B. K. (2013). NBCUniversal no action letter request. Retrieved from http://www.sec.gov/divisions/corpfin/cf-noaction/2013/nbcuniversal043013-incoming.pdf
McQuail, D. (2010). McQuail’s mass communication theory (6th ed.). Thousand Oaks, CA: SAGE Publishing, Inc.
NBCUniversal. (2014). Welcome to NBCUniversal. Retrieved from www.nbcuni.com/corporate/about-us/history/

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