I will make three suggestions that you could use to help build a strong brand. I will apply this to the three levels of a product. First I will make a suggestion to help your core product, which is at the center at your business, then secondly another suggestion to aid with the actual product, then secondly the augmented product, this is known as the three product levels.
The three product levels is a theory Philip Kotler talks about in his book “Principle of Marketing”. The first level is the core product, the second level is the actual product and the third being the augmented product. The three levels of a product is a model Kotler talks about that allows a business to build its products, and learn how to package the three elements to make it more successful.
Core Product
The core product is not tangible (meaning it cant be touched), the core product is the benefit that the product brings to a customer. For example in the incidence of the car the core value is that it can take the owner from A to B, when the owner wants. A sports care core product may be speed, as it allows the owner to travel more quickly. The core product also links into the unique selling point of the product.
In the case of the computer business the core product should be easy access to the business and to be able to have a computer easily. Also the use of the products the business are selling are the core product, i.e. being able to browse the internet, word process easily, without the computer hanging or freezing up.
If the business sells electrical goods they may sell toasters, the core product being the ability to quickly and easily toast bread, as opposed to putting it under the grill or in the oven. A fridge provides the benefit of keepin...
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...value for the customer.
The business would also be able to use the ticket system to log people who come into the shop so they can keep in contact with them, to see if they are still happy with the service they received in store, this allows the shop to create better after sales.
Customers are kept constantly in the loop with the ticket system, and they can log on and track their issue and read past correspondence. The customer has more control and a better service than they would with email.
Source: http://osticket.com/
3b. Analytics through ticket system
Most modern ticket systems would allow the computer shop to automatically send customers a questionnaire once their problem has been resolved, the system would then collect the results and the business could use this information to better tailor their customer service, the businesses products and services.
Our mission is to provide our customers with the best products and services that we have created a new market space for. We strive for 100% customer satisfaction and taking what used to be multiple purchases of software into one operation system. That can increase many aspects of the important sectors within the restaurant industry. I.e. decrease employee-training time, increase outputs, real-time record keeping ‘including inventory’, and more.
Ticketmaster’s decision to transform from a more client-friendly model to a customer-friendly model changed Ticketmaster to become fun-centered, e-commerce company. The customer-friendly model allows consumers to see the price of the ticket up front and pick their own seats instead of having Ticketmaster select the seats for them. Electronic delivery of the tickets is very convenient and permits purchasers to print their tickets right after their purchase. Moreover, the customer-friendly model provides purchasers an opportunity to see which shows their friends are going to, via alerts on Facebook.
Core competencies are a collection of competencies that crosses divisional boundaries, which allow a business to be competitive in a marketplace. This is something that the corporation that the business can do exceptionally well. A core competency should allow companies to expand into a new end markets including providing a significant benefit to customers. This should be hard for competitors to replicate the products and services.
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
Creating a product to market to the public involves the creation and formulation of a product strategy. Companies face questions regarding the quality, features and price of a product, therefore, it is very important that marketing managers develop a wining product offering by addressing the five product levels, which are potential product, augmented product, expected product, and basic product. Finally, once all these levels have been identified and addressed, customer value hierarchy is created. (Kotler & Keller, 2009)
Benefit for the customer to remain involved at all stages and for their voice to be heard.
Another goal is to act like an automated sales force, tracking the customer’s account history for repeated sales then come up with suggestions. Lastly, the heavy use of technology will keep the customer up to date on things such as inventory and tracking information. Technology will also manage growth and demand, especially with seasonal products, like Christmas. By doing so, firms are able to get a transparent forecast of projected sales for certain items.
Product strategy: It includes clear description of the product at core, actual and augmented levels. A core product includes benefits the audience will experience for performing the targeted behavior. An actual product is the desired behavior and an augmented product refers to any additional tangible object and services that will be accompanied in the offer and promoted to the target market.
A new product progresses through a sequence of changes from introduction to growth, maturity & decline. This sequence is known as the “Product Life-Cycle” & is associated with changes in the marketing situation, thus impacting the marketing strategy & the marketing mix.
Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us.
Product is the core of marketing, which including tangible goods like food or drinks or intangible services, as it is the major way to embody customers requirements; and, branding is directly associated with it. In fact, branding is all about decisio ns of products, like brand names or trademarks. Stork (2007) asserted that a brand is a unique business identity which represents the personality, quality or origin of products. And, such a product which added value by branding would appear in every activity of marketing, namely, branding is actually react on the whole marketing system directly and indirectly.
Guests can make bookings through a combination of ways. In August 2003, AirAsia became the first airline in the world to introduce SMS booking where guests can now book their seats, check flight schedules and obtain latest updates on AirAsia promotions from the convenience of their mobile phones. AirAsia also recently introduced GO Holiday, the airline’s online programme where guests can book holiday packages online in real time. (Temporal, 2006)
“Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user 's needs and wants. The scope of a product
Every minutes saved means less time waiting and more satisfaction to the customers. This would also encourage a first time buyer to become repeat customers.
Improve the efficiency of the business: CRM helps them to eliminate redundancies in their marketing campaigns by allowing them to intuit which stage of the purchasing process each returning customer is in. They can send out marketing materials that are targeted to specific interests and purchasing abilities, rather than transmitting general messages that are far less likely to generate an optimal amount of attention. Their CRM system also collects and organizes a vast amount of data about the individual and the customer groups which helps them to know about customer interest and choice. And thus they speed up their service of customer