Steve Jobs and His Apple

1116 Words3 Pages

On October 5, 2011 Steve Jobs passed away in his home in Palo Alto California; Jobs had been battling pancreatic cancer since 2003. Steve brought so much different technological advancement that most people use everyday without knowing who created them. Everything that Jobs created, he did because he understood what his customers wanted, and where the market was going. Steve Jobs believed in all of his products and innovations he sold to people, and had faith in the people he worked with was what really shaped Apple. After leaving the company and then returning, Steve Jobs’ influence made Apple one of the top computer companies in the world.

It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).

Problems with the Board of Directors caused Jobs to leave Apple in 1985; as a result, the company descended into a downward spiral going from...

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