Road Traffic Congestion in Singapore

Straddling Bus (SB)

Current situation

Road traffic congestion is a major problem in Singapore and it results in delays in the transport system such as buses not reaching their destinations on their scheduled time. Because of that, it also results in commuters not getting to their destinations on time even though they already take the shortest route to their destinations. Although the governmental organisations are putting in effort to deal with transport capacity, the majority of the citizens are demanding for more efficient performance on travel time.

Otherwise, road users may face additional traffic-jam conditions that affect their value of time. Furthermore, public transport users may tend to pay additional transport fees to avoid the road congestion. Therefore, we need to find potential solutions to the problem of road traffic congestion. My innovations will present a way to relief the congestion impact of public transport.

Proposed product

The SB is a form of land transport with a fixed gap in between and it can accommodate large capacity. The SB straddles two lanes and runs on fixed tracks by the road shoulders and has a gap underneath it to allow other traffic to pass. The SB is designed to reduce the amount of traffic jams as all traffic vehicles with a height of 2 metres or lower will be able to pass beneath the bus (Refer to Appendix picture 2). Besides that, SB also includes multiple ultra-sonic sensors that are built underneath it. Ultrasonic sensors were also chosen primarily because they offer a rapid speed and are unaffected by soil or dirt, which sends signals to the alarm and warn all nearby vehicle traveling too close with it.

Unlike other buses, SB uses electricity instead of patrol for travellers and makes...

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...nts to bypass all traffic congestion. This allows residents to reach their destination on time and minimize their traveling time. And the best part of this transport is it will not pollute the fresh air with carbon dioxide during travelling.

Promotion Strategies

The following strategies could be adopted to promote the Straddling Bus:

• Creating a show case event in social media(e.g. Facebook, YouTube);

• Broadcasting commercials on television and radio;

• Hosting an open house to reach out to the residents.

Conclusion

The idea of Straddling bus is to meet all public residents’ needs, promoting global warming, enhancing the attractive of public transport, reducing traffic congestion and air pollution. It is hoped that the straddling bus will not only appeal but also meet the expectation of all public residents seeking a unique experience during their transport.