Introduction.
This report is based on the evaluation of the Indian fashion industry, in order for a French based company to open a production plant in India. To analyze if the opportunity is profitable you need to look at a PESTEL (political-, economical-, social-, technological-, environmental- and legal factors) analysis. These are the factors that influence the way of doing business in a foreign country. To ensure that the potential opening of the French based plant in India will be profitable you need to conduct an industry analysis, known as Porter’s Five Force’s. The French company need to also know that there are culture differences that can influence the why of doing business in the foreign market, it is important to analyze these issues via the Cultural Dimension Theory of Geert Hofstede. If these theoretical frameworks are not analyzed it can cost the French company million of dollars, as they will not know who to market their products and will offend the Indian culture without even noticing.
1.1 PESTEL Analysis (macro-environment)
The PESTEL analysis (political-, economical-, social-, technological-, environmental and legal factors) is all the factors in the external environment that can affect the operations of a business in a foreign country / market. These factors are mostly beyond the control of the organisation, it is therefore important for the organisation to do proper strategy planning and product development.
1.1.1 Political Factors.
For the fashion industry the Indian political structure is stable, however India experienced political volatility for a few years due to the letdown of any party to earn a total mainstream in Parliament. This has stabilised from the time when the previous general elections;...
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...tand the culture environment they are entering. The attitude towards the fashion industry in India is very sanguine, it is most certainly expected that the fashion industry in India will continue to grow. Therefore we recommend that it is viable for the French based fashion company open their plant to manufacture products in India.
Bibliography
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3. Hofstede, Geert. Geert Hofstede™ Cultural Dimensions. December 1 , 1967-2009. www.geert-hofstede.com/hofstede india.stml (accessed 2011 24, 1).
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The real success beyond LV is about segmenting its unique products. According to the “Louis Vuitton and the diamond model” figure 16 the importance of the products are displayed in a diamond figure. This categorization approach about LV’s products not only segment its unique products but also is an example of how a globally well known successful brand achieve its mission in the luxury market.According to the figure 17 above, the potential contribution of the Asian consumers to the fashion leather goods category provided a different age for the brand (LVMH 2012 a: 11). It is important to highlight that Asia as a geographic region has the potential to support the growth of the revenues of the brand. Moreover, Japan is a unique country other than Asia because Japan makes 3.107 M € revenue by itself except from Asia which makes 7,895 M € revenue LVMH (2013d).According to the figure 18 above, the company shares for the the bags and luggage categories retail value is in an increasing trend according to the years between 2008-2012. This shows that there is still a demand potential for the products in this category despite the increase of prices on early basis. (Euromonitor International 2013 e).According to the figure 19 above, it is important for Louis Vuitton to be in a growing trend approximately every year. On the otherhand, it’s growing trend will help to realize it’s own paticular position compared to the luxury sector. (Interbrand 2013c).The revenue by business group growth percentages are different for 2011and 2012 compared to H1 2012 AND H1 2013 for LVMH group.Especially for “fashion leather goods” the 2011 and 2012 was more profitable compared to 2012 to 2013. What is common among the business categories is that the most re...
TJD International Holding Company (TJD) will perform an industry analysis on the apparel manufacturing industry. China is the largest exporter of this $480 billion market and the EU, Japan, and the U.S. are top importers of apparel. These three import nations account for 90% of all imported apparel. Demand is driven by consumer preference and a combination of costs of manufactures in the U.S. and overseas. “The profitability of individual companies depends on efficient operations and the ability to secure contracts with clothing marketers. Small companies can compete effectively with large ones by specializing in a particular type of apparel manufacture.” 1 U.S. imports account for ninety percent of the U.S. market. The largest suppliers to the U.S. are Bangladesh, China, Indonesia, Mexico, and Vietnam.
In order to investigate how a company’s can maneuver though present situations it is important to map critical incidents in its past. Historically, the country in which Footwear International resides, Bangladesh, has seen major political upheaval in a short period of time. In the 1940s the government transitioned to British-ruled to that of a providence of Pakistan called East Pakistan. Due to political unrest, in the early 1970s power transferred again, thanks to the help of India, where they gained independence and became known as the country of Bangladesh (Lane, Distaefano, & Maznevski, 2006).
Fashion is an organisation of knowledge based on restricted access to goods and services. The fashion industry provides a functionalist perspective into Bourdieu’s field theory and the critical divisions reproduced therein. With reference to three cases studies, an expository insight into the field of fashion, particularly in terms of the participants within hierarchical boundaries, the culture required to join the field and the marks of distinction associated with clothing, will be empirically argued to further understand this macro-structural concept that exists within society. Ultimately, the usefulness of Bourdieu’s with regard to contemporary fashion will be shown.
The Fashion Industry can be described as a glamorous world with cameras flashing, beautiful models strutting down the runway, in stunning and grand designs. What really goes on behind fashion’s dolled up doors is only an illusion compared to what reality is. Beautiful people, stylish clothing and timeless sophistication all make up the illusion of the glitz and glam of the fashion industry, but behind the curtains countless of models and designers constantly fall victim to this industry’s ever changing wrath. Fashion can be defined as a popular trend especially in styles of dress, ornaments or behavior. A model is a person who poses or displays for art purposes, fashion or other products and advertising. Fashion models are used mainly to promote products focusing mostly on clothing and accessory. The two main type of modeling in the fashion industry is commercial modeling and high fashion modeling. High Fashion models usually work for campaigns, designer’s collections and magazine editorials for high fashion designers. Runway modeling also known as “catwalk modeling” is displaying fashions and is generally performed by high fashion models. In my research paper, my main focus will be the multiple effects on high fashion models based upon the industry’s unregulated standards.
[6] Kripalani, Majeet & Egnardio, Pete. The Rise Of India. Business Week Online. December 8, 2003. http://www.businessweek.com/magazine/content/03_49/b3861001_mz001.htm
For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..
Aditya Birla Group is one of the first multinational corporations in India. Its headquarter is located in Mumbai with many others operations in different parts of the world such as in Asia (Thailand, Singapore, Myanmar, Laos, Indonesia, Philippines, China…), Europe (UK, Germany, Hungary, Italy, France, Luxembourg, Switzerland…), America (US, Brazil…). Throughout their growing, Aditya Birla have become well known in many sectors that they get involved in not only in India but also around the world. Back to the earlier day of the corporation, when it first founded, the group has focused on critical sector such as textiles and fibre, aluminum… and become one of the largest participant in those areas. Later on, in the 1960s, the company had expanded their business into cement and chemicals. Also, they expanded their business across the border of India into many other countries. This “revolution” has brought the name of the group into the international business map and become bigger than ever (Aditya Birla Group 2007). Today, ABG is a corporation with the consolidate revenue of 30bil with the affiliates in 45 countries and 60% of their revenue come from internationally and become one of the largest private company in the world (Aditya Birla Nuvo Limited, 2011).
Even arrangement: like fashion shows and photo-shoots. Moreover, in order to keep abreast with the emerging trends and client tastes, surveys regarding customer satisfaction/needs should be regular feature of the project. As this project deals in designer women wear, therefore the product mix will comprise of different styles of the female dresses in different sizes. (Nasruddin, 2002) Fashion is in an era of change driven by designers, consumers and brands.
Social responsibilities are being practiced more importantly in our society, and fashion industry is also connected to this aspect. This is true because fashion industry is closely linked with global issues such as labor and trade, markets and its customers. Modern designers are trying to balance their ethical values with profits in order to capture customers, goodwill in society, knowing for its environment-friendly production, designing, manufacturing, purchasing and facilitating them in their endeavors.
Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed to evaluate India's current marketing environment in comparison with the marketing environment here in the US, citing both nation's similarities and differences.
Following fashion styles in order to be trendy and to look different and stylish in front of others by wearing different types of clothes and accessories. Fashion can be viewed in people’s style of outlook personality with clothing and hairstyle, style of living and behaving, along with the area of personal interest. Today’s youths are totally influenced by new fashion trends. Fashion brings an interesting twist in our boring life which makes us with feeling of confidence and up to date according to this changing environment. Youth generation is totally affected by this glamorous world of fashion. Their dressing style, hair style, accessories, language and personality all shows that how much they are influenced by fashion.
Further she points out that by the late 1950s, nearly around 300 categories of industrial products were begun to manufacture locally and among them textile and readymade garments were highlighted as the main category. According to Ekanayake (n.d.), Sri Lanka’s readymade garments were entered into the export market in 1960s and the first garment exports destination were to Russia. Further she states that the period after the late 1970s shows a boom in textile and apparel industry in Sri Lanka. Wijendra (n.d.) points out that this rapid expansion in the T&A industry has occurred due to two major reasons. First reason is the introduction of the open economic policy in 1977. With the introduction of the open economic policy the economy of Sri Lanka was radically changed. It guided to the relaxation of the rigid rules and regulations regarding the trade and investments (Wijendra n.d.) and the outlook of the industry was totally changed to a export oriented strategy (Perera n.d.) .The second important factor which contributes to the remarkable expansion of the Sri Lankan textile and clothing industry is the “Multi-Fiber Arrangement”
From 2005 the textile segment has been made up of 2 companies, transforming raw materials into fabrics, from spinning to finishing and ennobling. Handicraft product quality and technological research development characterize this business segment which works with internationally recognized names of the apparel and fashion industry.
...enture into overseas market comes with expectations as well as uncertainties due to unfamiliarity. Charles and Keith, the fashion retailer, has to understand clearly that what appeals in one market might not be accepted in the others and this is almost the same for all industries. Thus, a thorough research on cultural background has to be done before entering an unfamiliar ground.