1.1 Background Information
The task I am assigned to do is authorized by Pokhara University and ACE Institute of Management in partial fulfillment of the requirements for the degree of Bachelor of Business Administration. This proposal writing assignment was guided by our course instructor Mr. Prakash C. Bhattarai and with his help and my interest I selected the topic: An Overview of the Fashion Boutique Industry of Nepal.
I have always been interested in fashion. When I was given this opportunity to do a project work on the interest of my choice, I had no doubt it was going to be related with the fashion industry of Nepal. The fashion industry worldwide seems to be at its glamorous height, having its reach from New York to Paris to London
These are the people who are in the industry; who know about fashion, designs, and trends ultimately shaping the Nepalese fashion industry into new forms. They are the people who are learning about what is happening in the industry right now and what will or should happen in the future of the fashion industry of Nepal. So, I have decided to survey the boutique owners of the Kupondole area of Patan since that seems to be the centre point of the boutique industry of Kathmandu
A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewellery. In terms of Nepal, boutiques are a small shopping outlets specializing in fashionable ready-to wear items, as well as a home to the boutique owner’s creations. Dozens of boutiques and fashion designing companies lining up from Bagmati Bridge to Himalayan Hotel in Kupandole is enough to indicate that fashion has already grown up as an entrepreneurship in Kathmandu. Youth have started to see a good prospect in fashion as entrepreneurship. National Institute of Art and Fashion Designing, India Education Center, Namuna College of Fashion Technology, Lakhotia Institute of Fashion Designing and Lord Buddha Education Foundation are some of the institute offering fashion education in Nepal. The scene in the Nepali fashion industry is not quite bleak indeed. Fashion boutiques are growing in Kathmandu and in other cities like Dharan, Pokhara, Butwal, and Biratnagar, too (Timilsina,
The Boutiques should have their group of Stylists. They should pervade their wide-ranging knowledge of fashion to all of the customers. The work of stylists includes giving ideas to customers, as well as helping them out in finding trying on clothes that would best suit
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
In chapter five of Suitably Modern, Mark Liechty discusses the action of “doing fashion” and how it affects the middle class and consumption in Kathmandu. Chapter five poses the question; what is new and what is not? This concerns the class distinctions and if modernization is actually occurring. The middle class in Kathmandu is claiming its own domain through clothing and ostracizing themselves. The author deems this action as adornment he defines it by stating, “It is used to set individuals and groups apart from some and to signal sameness”. Adornment can be a class distinction but also a gender role distinction. Women practice adornment to be indifferent in their relationships with men. For example women can chose to use flashier make-up which can distinguish a married woman from an unmarried woman. Liechty associates fashion with freedom. Film coming to Kathmandu quickly generated the modernization of fashion and consumption. Films exposed the residents to different types of fashion. Ultimately, the middle class wants its own cultural zone; through fashion and consumption it hopes to completely fit in with one another and still be distinct from other classes.
For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..
I know how she climbed the mountain of success in business and in marketing. And I am impressed with her dedication towards work to start clothing store back in capital city of Nepal. EXECUTIVE SUMMARY: The whole day is running towards fashion and clothing stores business day by day is climbing high. And Nepal is one the country where fashion means a lot, especially in Kathmandu city.
I consider myself an analyst of fashion, by how I am always learning and interpreting how I see the industry in not only my studies but in my surroundings. From the beginning I have always promised to never stop learning, I view my education not only as training to master a skill but as a lifestyle. Answered simply, Philadelphia University will be my new outlet for learning the latest in the fashion industry. It will allow for me not only to study the past, present and future of fashion, but it will give me a chance to research and peruse my interests within the field. Foremost the Global Fashion Project I will take part in during my curriculum will not only impart career driven aspirations, but it will elicit my passion of gaining real world experiences outside of the classroom. Additionally I would like t...
Fashion in the 21st century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. A.S.A. & Co. Fashion: An Introduction to Fashion. New York: New York University Press, 1998.
Consumers today continue to be fascinated by personal appearance and fashion styles. Fashion, and the way we present ourselves through clothing
middle of paper ... ... It also analyzed the influences of modern dresses. As Palmer and Clark (2005) mentioned earlier, both decades are the classic era in fashion history.
Fashion takes on many different facets and concerns many subsets— a model sashaying down the runway in a gown encrusted in real gems, Lady Gaga’s infamous dress made of cuts of raw beef, a teenage girl obsessing over the season’s latest styles— it is all an expression of our minds and who we are or want to be, made tangible. It is a medium just like any other, for while artists wield brushes and paints, designers use thread and cloth to illustrate their vision. The artistry is none more so apparent than in the exclusive world of haute couture, a world of extravagance that caters to aesthetics, producing one-of-a-kind wearable masterpieces that are made to be admired rather than worn. It is without doubt, high fashion and its design is an art.
Cape Town and Johannesburg ranked 27th and 37th respectively as global fashion capitals in 2014 (Fin24, 2014). This is proof of South Africa’s growing influence on the rest of the world. Our own fashion influence in our country is stronger than the European and American
The evolution of fashion is an essential work for everyone concerned with designs and costumes for different stages over the period of time. Clothing are a necessity also they are function. The change of garments depends on the weather and fabric
While growing up, I realized the benefits a person has when they personally own their own business. You can make your own schedule, personally control your finances, and essentially have complete control of your business Of course upon this realization; I came to the conclusion that I was going to be my own boss. I have always taken pride in how I present myself including how I dress. The limitless nature of fashion and its versatility has always intrigued me. One empowering aspect of clothing that is so fascinating is how it enables people to express themselves. Because of these interests, I have come to the conclusion that I wish to own a fashion boutique. In order to pursuit the path of becoming a fashion boutique owner, it is essential that I obtain a degree in business management, evaluate my own skills that make me ideal for the job, and
Following fashion styles in order to be trendy and to look different and stylish in front of others by wearing different types of clothes and accessories. Fashion can be viewed in people’s style of outlook personality with clothing and hairstyle, style of living and behaving, along with the area of personal interest. Today’s youths are totally influenced by new fashion trends. Fashion brings an interesting twist in our boring life which makes us with feeling of confidence and up to date according to this changing environment. Youth generation is totally affected by this glamorous world of fashion. Their dressing style, hair style, accessories, language and personality all shows that how much they are influenced by fashion.
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).