THE PRODUCT/SERVICE
Kaffee Schnaps is a service one coffee shop by day and a beer/wine bar by night. During the day our customers can experience a full fledge coffee house, where they can relax with a cup of coffee. We are trying to provide a warm welcoming environment, with softer music volume, talkative atmosphere, and relaxed surroundings. It is a full service coffee shop that serves coffee drinks such as lattes, mochas, cappuccinos, hot chocolate, etc, with small pre-pared food items like different types of sandwiches, pastry, and salads like any other coffee shop. Along with regular flavored coffee we will also offer customizable coffee; where customer can make their own flavored coffee. But, if we think it’s not safe then we won’t serve it. Each item of that customized coffee will have separate price tag, which will add up to the final price. For the gourmet clients that prefer to prepare coffee at home, Kaffee Schnaps will also be selling coffee beans.
The coffee bar transforms into a beer/wine bar at 5 pm. The bar will have the same relaxing elegant vibe, rather than a loud one that is mostly seen in a regular bar. We will have a fine selection of affordable wine. There will also be craft beers along with Bud Light Platinum. We will arrange occasional special nights when we will bring live acoustic music and give out special offers for the night. The customers we will attract are a little more sophisticated than usual rowdy people that a bar tends to have.
There will be high speed internet connection, so that our customers can freely use it for study purposes, work, or just for browsing. We are going to provide sitting arrangements inside and outside, so that our customer can enjoy the weather while having a good time. ...
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...rs of raw materials are distributers, from whom we are going to buy raw materials at a good whole sale price. Wholesale for coffee bean is approximately $8 per pound. Wine is around $200 per case or around $25 per bottle. Whole sale price of bud light beer is about $6 per case for 6 packs, craft beer is around $9 per case for 6 packs, and specialty beer is around $15 per case for 4 packs.
It is very easy to lose customers, as they find new places. Thus, as we grow and become successful, we are eventually going to include variety of coffee beans, wine, and beer from all around the world in our inventory. Like any other shop, Kaffee Schnaps will branch out to different places, for other people to experience it. We will continue to improve the environment we are trying to create. And, give out special offers to our loyal customers in order to keep them in the market.
Ohori is a smaller corporation with a semi-varied product line, so they classified into the job shop category of the process matrix. Ohori sells ten different grinds ranging from percolator to Turkish style, which requires different variations of the grinding, refining, and roasting process. These variations in the inputs of the process yield different outputs in terms of the flavor and richness of the coffee. Folgers, by comparison, sells its coffee as a single grind type, with variations on its blends. This puts them into the project process category in the process matrix. Some standard options are offered, but the range of choices is limited and determined by marketing in advance of the customer’s order.
This report addresses the issue of whether Amsterdam Brewery should invest and promote new products or continue to focus on current products. And, whether Jeff Carefoote should pay attention to whole brands or spent expense to increase brewing capacity. The report describes a strategic plan to ensure Amsterdam Brewery’s competitiveness in the market.
Spanish flavors are integrated into the food and drink at Lorca to incorporate the culture of the Mediterranean. By drawing ties to savory delicacies served on the other side of the Atlantic, the charming cafe is set apart from the surrounding American-based chain restaurants. Foreign blends are imported to diversify the restaurant and provide high-quality coffee for loyal customers. Lorca is famous for their pour-over coffee, a technique very pleasing for coffee aficionados. It is not a feeble task; a special kettle, high-quality beans, and extreme patience are required to achieve this unique specialty. Flavors are distinct and even sweet. Coffee beans are really the fermented see...
Richard believes that his vision for the company, a two-tiered concept with a top microbrewery producing fresh, quality beer and a chain of brewpubs, has potential. However, due to the more complex nature of running a restaurant, he believes that the company has yet to figure out how to run its restaurant business profitably.
Coffee lab environment: The theme of the coffee bar is more like an island, which allows customers to walk around and interact directly and indirectly with baristas. The interactive which also allows customers to express their thoughts, needs, and expressions about the coffee lab. This can bring up to an improvement of the overall coffee lab. It creates inviting environment for its
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
To better serve customers, Neko – Paradise Café Entertainment Center is to plan to have their menu printed and laminated by mass producing screen printing technology equipment. Neko – Paradise Café Entertainment Center is to arrange to have a POS System with all variations of payment for customers to pay for their service. Neko – Paradise Café is to employ specialized Cosplayers to clean all new equipment including all POS systems, entertainment equipment, as well as furniture for a grand opening that is pronounced a prominent Entertainment Center establishment. To acquire a cell phone app or printed punched card by Neko – Paradise Café Entertainment Center for potential customers to be reward continuously throughout the
Lastly having internet would target all kinds of audience. Students, businessman, etc would require internet and providing them at ease would help the running of the Eatery.
In the wild, one would typically encounter the common Social Drinker before all others. This class is rampant through the wasteland's strip bar culture in most urban sprawls. They commonly drink with one or more others of their kind, mostly drinking colorful shots made with fruity vodkas. The sightings start as early as 3:00 pm on weekdays when most others are at work. These drinkers are the bartender's best customer most of the time due to there usual 1.00$ tip for each drink they order and rarely make unneeded work for the bar keep; Starting fights, keeping the bar top clean, and mostly, not too loud. However, this classification opens the door for more treacherous foe.
In the United States, coffee is the second largest import (Roosevelt, 2004). Furthermore, the United States, consumes one-fifth of all the worlds¡¦ coffee (Global Exchange, 2004). The present industry is expanding. It is estimated that North America¡¦s sector will reach saturation levels within 5 year (Datamonitor. n.d.). According to National Coffee Association (NCA), 8 out of 10 Americans consume coffee. In addition, it is estimated that half of the American population drinks coffee daily. The international market remains highly competitive. It is estimated that 3,300 cups of coffee are consumed every second of the day worldwide (Ecomall, n.d.). The latest trends included dual drinkers, an increase in senior citizens...
Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.
Offered differently: While examining individuals in coffee establishments, I realized that many requested decaffeinated coffee, which normally was unavailable, stale, otherwise cold. a coffee establishment which utilizes a distinctive water-based decaffeination technique to remove most of the caffeine while conserving the beans' integrity would an extraordinary goblet of coffee without the huff of caffeine. Additionally, this type of coffee shop would only serve decaffeinated coffee; whereas, offering a premium substitution for those coffee devotees who, for communal motivations, anxiety rationalizes, or health incentives, simply don’t want to get hyped up at early in the morning. (Martinko, K., 2015)
Deutsche Brauerei has been a family owned and operated corporation for 12 generations, which has created a high level of focus and control. Each generation has kept the management and operations processes relatively simple, centered on brewing practices and quality. Deutsche Brauerei’s rapid growth in recent years can be attributed to several factors. First and foremost, the company’s success is centered on the product itself, which has won numerous quality awards and is quite popular in Germany. Another contributing factor to the recent growth may have been a bit inadvertent. The purchase of new equipment in 1994, which was necessary as a result of a fire that destroyed the old equipment, allowed the company to increase brewing capacity and efficiency. Finally, Deutsche Brauerei’s decision to enter the Ukranian market in 1998 contributed significantly to the rapid growth. The collapse of the U.S.S.R. brought market reforms, and Deutsche Brauerei jumped on the opportunity to enter the fragmented beer industry, capture the large population and capitalize on the prime location in Europe. Lukas Schweitzer was savvy enough to hire local expert Oleg Pinchuk away from a competitor as the marketing manager, and Oleg was instrumental in building the business in Ukraine by securing accounts and implementing the field warehousing to support distributors. Deutsche’s beer was hugely popular in the Ukraine almost immediately, and volume sales more than offset the depreciation of the Ukrainian currency. Sales in Ukraine accounted for 28% of Deutsche’s total sales, and skyrocketed from 4,262 euros in 1998 to 25,847 euros in 2001.
Job order cost system about customization in that company. An important feature of job order cost system is that each job or batch has its own distinguishing characteristics. (Paul D. Kimmel) Coffee Bean and Tea Leaf stated that their representative creates flavors, “we work directly with tea growers in these regions in handcrafting varieties of tea that meet our exacting specifications” (coffee Bean and Tea Leaf). The main competitor is Starbucks, but Starbucks is using process cost system, which rely upon to manufacture its products. An example is when a guest orders the “iced dark roast with two pumps of caramel syrup with soy milk. The finished product is the completed drinks that the barista makes. The cost of goods sold is the sale of the drink to the customer. It is a customized drink so the customer is paying for the “cost assigned for each job or