Motivation Theory by Abraham Maslow and Frederick Herzberg

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A review of literature reveals that in the past several decades, there is a number of concepts or models regarding the motivation of volunteers. As volunteers and placement students in Hilton Prague and Hilton Prague Old Town are similar in their nature, these concepts or models could also be applied to the motivation of placement students in Hilton hotels in Prague.
Two of the earlier on some of the most widely discussed theories on motivation were proposed by psychologists Abraham Maslow and Frederick Herzberg. Maslow introduced his Hierarchy of needs in 1943 and later fully developed it in 1954. This model consists of 5 levels of basic needs, often portrayed in a pyramid or triangular shape. The most fundamental needs are at the bottom of the pyramid and the person cannot accomplish the second need until the first need has been fulfilled, nor the third need until the second need is satisfied and so on (Simons, Irwin & Drinnien 1987). Maslow´s needs from the bottom to the top are as follows: physiological (breathing, food, water, etc.), safety (security of health, family, property, etc.), love/belonging (friendship, family, sexual intimacy, etc.), esteem (confidence, achievement, respect by and of others, etc.) and self-actualisation (creativity, problem solving, spontaneity, etc.) (Maslow 1954).
Herzberg presented his Two-factor theory in 1966. This theory is also known as Herzberg´s motivation-hygiene theory as he distinguishes between motivators such as challenging work, recognition and responsibility, opposed to hygiene factors such as work conditions and salary (Hackman & Oldham 1976). According to Herzberg (1966) motivators positively motivate employees and lead to job satisfaction, whereas hygiene factors do not give posi...

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...sists of motivations related to the gain of experiences (Kemp 2002), personal development and expansion of horizons (Trogdon 2005) and being mentally and physically active (Rhoden, Ineson & Ralston 2009). The second category cover motivations related to altruism. Although there is little agreement over what exactly is meant by altruism (Monroe 1996), this motives are for example helping others (Cavalier 2006) or undertaking a worthwhile activity (Soupourmas & Ironmonger 2001). Belonging and protection is the third category and contains motives for volunteering such as social interaction and relationship network (Latham 2007, Anderson & Shaw 1999 & Edwards 2005). The fourth and final category is career recognition including motivations such as making business contact, improving CV and other activities directed to enhancing future employability (Rhoden et al. 2009).

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