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Advantage of social media in the work place
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The availability and use of social media on the Internet provides businesses with multiple and varied uses for social media and information.
Case Summary
In 2008 Dave Carroll posted a song about his real life experience with United Airlines. While boarded, Dave observed luggage handlers throwing his $3500 guitar. Upon landing and inspecting his guitar he found damage to the guitar. After a year of attempting to get reimbursed damages for the guitar, United Airlines denied his claim. In 2009 Dave released his song, United Breaks Guitars, on You Tube, the first of three songs capturing his experience with United and their policies. As of 21 February 2012, there were 11,564,933 You Tube internet views of Dave Carroll’s song, United Breaks Guitars. In the first day the video posted 150,000 views. Four minutes and thirty seven seconds of a humorous song about Dave’s experience with United Airlines. Song two posted 1,425,008 views, song three posted 468,482 posts. As of all fads they fade such as the “United Breaks Guitars” series and the progression of the nightmare for United Airlines.
Besides the good gesture donations by United in Dave’s name, the guitars from Taylor Guitars for the second video, or even the song hitting the top download on ITunes a week after its release, United experienced a public relations nightmare. Social media monitoring is now a must for companies, big and small. Word of mouth is now amplified by Twitter and Facebook or other social media sites. Every internet website and most advertising ads on television have a social media function such as Follow or Like. The social systems follows one post then shares with their followers who share with their followers. It becomes an epidemic and eit...
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... increased revenue, intercepting bad press by immediate action by the organization, or protecting the organization reputation through monitoring has proven that social media has benefited most organizations.
Works Cited
Griffith, Terri L. “Tapping Into Social-Media Smarts.” Wall Street Journal. Wall Street Journal, 25 Apr. 2011. Web. 22 Feb. 2012. .
Hanna, J. (2010) HBS Cases: United Breaks Guitars. Working Knowledge: Harvard Business School. November 29. Retrieved November 27, 2010, from http://hbswk.hbs.edu/item/6492.html?wknews=112910
Petrecca, Laura. “Small businesses use social media to grow.” USAToday. USA Today, 17 Feb. 2012. Web. 22 Feb. 2012. .
Tekippe, Abraham. "How Kraft, McDonald's, Sears Are Doing Social Media Right." Crain's Chicago Business. Crain, 2 Jan. 2012. Web. 23 Oct. 2013.
The development and complete integration of the internet into everyday life has changed the modern perception of communication which, as a result, has changed the playing field for public relations practitioners everywhere. Social media opens new doors into the world of communicating and is undeniably useful for “anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization” (Horton, 2011). Through the successful creation of social media campaigns, an organization has the opportunity to create a positive public image, relationship, and lasting online presence that will benef...
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Social media proves time and time again that it can be a very successful tool for helping to grow and expand a business, when used correctly. However, there are many limitations to using social media that need to be taken into consideration. One of the limitations is that companies struggle to determine how their social media platforms are generating sales and profits based on their likes and followers. The ability for a company to identify a concrete methodology to evaluate the success of their social media programs is difficult for most companies and even though who had invested time and resources into assessing this key performance indicator still understand that the methodology used is not necessarily providing them with concrete impact (Sandilands, n.d.). Due to the fact that it takes time for the likes and followers to grow and form a substantial
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
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Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
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