Mass Communication

Mass Communication

1.What is Mass Communication?

Mass Communication is the term used to describe the academic study of

various means by which individuals and entities can relay information

to large segments of the population all at once through mass media.

Almost every university that has a journalism program also offer a

distinct program - often from the same department - of studies in mass

communication, which includes the technical aspects production of

newspapers, radio programs, television shows, and films. Unlike

journalism and related fields like public relations and advertising,

the study of mass communication focuses less on the message that is

delivered, and more on the means by which this delivery occurs. In

today's world the Internet is playing a vital role in delivering news

and information to remote places where traditional delivery means do

not serve. The discipline also differs from media studies, which

focuses on the effects that mass media have on the population.

Graduates of Mass Communication work in a variety of fields in

traditional media, advertising, public relations and research

institutes.

Such programs are accredited by the Accrediting Council on Education

in Journalism and Mass Communication (ACEJMC).

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2. What are the characteristics of mass communication?

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3.What is mass media?

Mass media is the term used to denote, as a class, that section of the

media specifically conceived and designed to reach a very large

audience (typically at least as large as the whole population of a

nation state). It was coined in the 1920s with the advent of

nationwide radio networks and of mass-circulation newspapers and

magazines. The mass-media audience has been viewed by some

commentators as forming a mass society with special characteristics,

notably atomization or lack of social connections, which render it

especially susceptible to the influence of modern mass-media

techniques such as advertising and propaganda.

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4. What are the different types of mass media?

Electronic media and print media include:

* Broadcasting, in the narrow sense, for radio and television.