Limitations on BMI Model Bodies

1068 Words3 Pages

How many men do you see ogling over the ultra skinny models on a Vogue magazine? They aren’t, most men are ogling over the centerfold of a Playboy magazine. So why do young girls and women all over the world struggle psychologically and physically to look like those models? And what effect does this have on our society? Should the use of models with a low Body Mass Index (BMI) be banned from fashion, media, and print? I will answer all of these questions and more, to support my view on why there should be changes placed on the limitations of BMI’s on fashion models and how these changes will promote healthier body images in women. First off, let’s look at why people do not support limitations being set on BMI for models. Most designers feel that their clothes drape and look better on a skinny shape, therefore making the public more inclined to purchase their designs. I also understand that this has been the trend and standard for many centuries. Some people even believe that it is the general public that is setting this standard, as stated by fashion PR maven Kelly Cutrone, in an interview in 2013. "Society has a hyper emphasis on thin and that trend comes from the consumers -- it does not come from the fashion industry. The fashion industry needs to make money, that's what we do. If people said, 'we want a 300 pound purple person,' the first industry to do it would be fashion. You look at the Dove campaign in Times Square -- it sticks out like a sore thumb. Those girls in the white T-shirts and underwear, next to Calvin Klein [and all the other fashion ads]. As a consumer, it doesn't make me want to buy Dove. I'm all for the real look, but as a consumer it doesn't make me want to buy clothes." (Jacques) However, by chang... ... middle of paper ... ...fected many females, and with these limitations in place, they would better the lives of females around the world. Even though the fashion industry has taken notice, and has made some small changes, in order to completely change our society’s view on the ideal female beauty, everyone must participate. This not only includes the fashion industry, modeling agencies, and the designers, but also television and other forms of media. All in all, if the fashion industry started placing limitations on models BMI’s, eventually other forms of media would follow. This would help to eliminate many of these consequences in females, including low Self-esteem, Body Dysmorphic Disorder, and eating disorders, such as Anorexia Nervosa and Bulimia Nervosa. Women’s psychological and physical health would improve, and so would our society’s views on the ideal body image and beauty.

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