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Google strategic plan
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The technological revolution of the 21st century has given rise to hundreds of companies, all vying for success in the age of information. Some companies have soared along the trend while others have been decidedly unsuccessful. Many companies’ successes are based on and driven by the Internet. One corporation whose name has become synonymous with any mention of the Internet is Google. Google’s technological reign is so prevalent, that according to “Business: Google’s enemies,” “In Silicon Valley, one of the first questions a potential investor asks a start-up is: “What would you do if Google moved into your space?”” Google’s manifest destiny attitude toward the Internet and technological advancements in general allow it to maintain its authority over the market. From the company’s beginning in 1996, Google has shaped the way the Internet has grown with a myriad of products and services designed to help both basic and advanced users.
Despite Google’s status as a household name, the company was founded little more than ten years ago. In 1996, Stanford Computer Science graduate students Larry Page and Sergey Brin decided to create their own search engine. Following in the footsteps of the tech giant Dell, the search engine was first run from their Stanford University dorm room. However, Stanford’s servers soon buckled under the strain, and the Google operation was moved to a Silicon Valley garage in Menlo Park as a result. Soon after the transition to the garage office, the company’s growth began to escalate, becoming too much for Page and Brin to manage. This necessitated the hire of Google’s first eight employees, far too many for the small garage space. As a result, Google moved its headquarters to an office in Pal...
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...precedented growth and power, Google has come under scrutiny for such unorthodox search methods.
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Since its creation, the Internet has continuously grown in importance as a means to obtain information. This is due in part because it is not censored like the rest of America’s mainstream media, such as television, newspapers, and the radio. Nevertheless, the issue of censorship has raised many controversial issues, not only in the United States, but also throughout the world. In the debate by Intelligence2 (2008): Google Violates its Don’t be Evil Motto, it is argued that Google has violated its self declared motto that it wouldn’t be evil, thus putting people’s interest before their own corporate financial interests. While Google has committed certain questionable acts I do not believe they have violated their motto. Harry Lewis, Randal Picker, and Siva Vaidhyanathan argue that this violation is exposed in Goggle’s agreement to cooperate with the Chinese government in exchange of a larger monetary market and in its advertisement market (Intelligence2, 2008). Nevertheless, Esther Dyson, Jim Harper, and Jeff Jarvis argue that while such actions have occurred, the good it has brought to the over all population exemplifies their don’t be evil motto.
Batson, Trent (March 13, 2009). Campus Technology. Response to Nicholas Carr’s ‘Is Google Making Us Stupid?’ http://campustechnology.com/Articles/2009/03/18/Response-to-Nicholas-Carr-Question-Is-Google-Making-Us-Stupid.aspx?Page=1
Carr, Nicholas. "Is Google Making Us Stupid." July/August 2008. The Alantic Magazine. 20 February 2012 .
INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Google is a multi-billionaire company that was founded by Larry Paige and Sergey Brinn in September 1998. Google housed more than 40,000 employees and it is now still increasing. In 2014, the company has 53,600 employees. There are several products created by Google, some of the well-known are Google Search, Google Scholar and Google App.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Kirkpatrick, David. "Coming soon: Google on your brain." Fortune (2006): 14 pars. Web. 29 Nov. 2010. .
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70 percent of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm’s behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google’s Chinese search engine, the company complied with China’s censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists who accused Google of betraying its adopted ethical standards by ignoring the essence of freedom of expression and information access. As a result, Google faced a dilemma involving the clash between law and ethics. In the subsequent years, Google reacted to the dilemma by changing its rhetoric strategies in efforts to respond to the changing needs.
China, also, will be able to achieve economic and technological advantages by working with Google while still controlling public opinion. By restricting Google by censorship, with minimal compromises on some services, China will be able to affirm its status as an independent actor in the global marketplace as well. Work Cited:.. James S. O’Rourke IV, Brynn Harris, Allison Ogilvy: Google in China: government censorship and corporate reputation Journal of Business Strategy Vol. 28.
Is Google Making Us Stupid? - Magazine - The Atlantic. (n.d.). The Atlantic — News and analysis on politics, business, culture, technology, national, international, and life – TheAtlantic.com. Retrieved April 21, 2012, from http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/6868/