1) Industry introduction:
Coca cola (coke) world’s familiar brand generally belongs to the food and beverages industry in specific belongs to beverages industry .Coca cola is multinational company which got a dominate market share in beverages industry throughout the planet.There are 27 different varieties of coke made by Coca-Cola. Around 10,450 varieties of drinks made by Coca-Cola are consumed around the world (around 200 countries) each second of every day .some of the other brands under the Coca- Cola Company are: –
Sprite
Fanta
Thumbs up
Kinley drinking water
Limca
Diet coke
2.1) plotting of strategic position:
Coke and Pepsi kind of beverages got substitutes from day one. Bottled water, sports drinks tea, coffee and other healthier drinks. There is a lot of threat for substitutes to coke because the switching cost is very less, apart from that they are healthier in customers prospective but these firms dominate all those threats with a magnificent marketing and advertising strategies.
In the diagram below Pepsi is the only firm could be able to compete with coke to some extent but always it falls behind the coke in marking and profitability.
2.2) space matrix:
X-axis: -1.4 + 5.0 = 3.6
Y-axis: 5.4 + -3.2 = 2.2
I conclude beverage companies need move in that orientation as Coordinate: (3.6, 2.2) shown for the sack of development.
3.1) Marketing (Brand name /loyalty)
Investments in marketing and advertisement are aimed to enhance consumer awareness and increase brand preference. This produces long-term growth in annual turnover, per capita consumption and coke’s share valve worldwide and their sales. Maintaining Strong relationships with bottling partners and products sellers in the mark...
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...a normal small company with minute market share.
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http://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/Profitability
https://www.google.com.au/search?q=coca+cola+profitability&espv=2&es_sm=93&source=lnms&sa=X&ei=_xmEU6m3GYqkkQX3z4DQAQ&ved=0CAUQ_AUoAA&biw=935&bih=895&dpr=1
STERLING. Euroweek [serial online]. May 12, 2006;(953):46-49. Available from: Business Source Complete, Ipswich, MA. Accessed May 27, 2014.
Small business .chron.com use technolgygain advantage
http://seven-thirty.blogspot.com.au/2011/04/coca-cola-current-strategic-alliances_17.html
Change at Australian Cotton Mills Pty Ltd
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