Making Social Lives: West Main Street

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In this essay I will draw on what I have learned from the Making Social Lives DVD and Learning Companion 1 to outline how material things favour the activities of some groups of people over others on a street that I know.
The street I will be focusing my essay on is West Main Street in Armadale, West Lothian. This street is a lot like City Road in Cardiff in terms of the businesses of which it is made up. Family run businesses dominate West Main Street, like Coia sweet shop, Peking House Chinese take away, Talking Heads hairdressers and Allure beauty salon, as well as bigger, more established businesses like the Co-operative, Lloyds Pharmacy and Ladbrokes. Other similarities to City Road are the variety of people from which the community is …show more content…

Pedestrian islands are another similarly regular sight throughout the street. (‘The Street’, 2009, Scene 1) Both these material things are there to ensure the safety and ease of pedestrians while drivers may find these a nuisance as they are restricted to the small amount of parking bays along the street instead of parking on the pavement for convenience, consequently resulting in an inequality amid the public. There is a steady flow of traffic through the street of which most are cars but there are a lot of busses as well. The busses seem to be in favour of the local people who are visiting West Main Street for a purpose as opposed to drivers of cars who more often are using the street as a thoroughfare to reach their destination. This is a fine example of how the same material things, methods of transportation, favour the activities of some groups of people over …show more content…

If we look at the buildings for instance, all kinds of buildings use the same obvious material things like electricity and water however the same area or shell can be used to sell an assortment of goods from a pint of milk to a fully fitted kitchen. It’s clear that most of these companies have a target market. The Wool and Card shop for instance, it’s apparent that the majority of their custom is generated by middle aged to elderly women, in comparison to Ladbrokes bookmakers whose stereotypical customers are men of 18 years and upwards. In City Road there are people like Janet Symmons who owns Xquisite Africa shop, again she has a specific clientele, hers being women of African origin. Janet’s’ shop saves the women from travelling into Birmingham or London for a particular hair product. (Blakely et al., 2012, Page 25)
If we look at the other end of the scale we have a business such as The Goth Pubic house. The most obvious reason for anyone visiting a pub is purely sociable however they also have a function hall which is used for dance and exercise classes which makes the variety of their customers much vaster – it now favours all kinds of people for a range of activities. These classes have opened up the pub to perhaps a more health conscious person as opposed to people visiting for a drink after work or a night

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