With Words I Can Sell You Anything Rhetorical Analysis

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Advertising has been a part and parcel of everyone's life. In recent decades, advertising has increased marketing has increased attention and interest in the linguistic aspect of advertising trying to figure out new methods, principles, with an aim to be unique and effective. moreover, it consolidates language, pictures, music as well as provides information, imagination, and emotions.
In advertising, advertisers use various techniques and strategies to sell their products in the market. They reach out to consumers by making emotional appeals for successful marketing by promising to satisfy their needs. Audiences are targeted when advertisers associate their products with family, happiness, health, luxury, beauty, fitness and so on. An oldest …show more content…

Through this the writer meant that society should be aware of the use of weasel words or phrases today to save themselves from being fooled or exploited. Also he provides us with different examples of frequently used words like "help", "virtually'', "new". one of which he quotes is the word "new" and 'improved" which he claims to be the most used term in advertising.(Lutz,34).the author advises that as consumers we ask ourselves "what is wrong with the old product?" and "is the old product expensive?" (Lutz,34).the writer reveals various methods of misleading ads in which the audiences are being …show more content…

Companies in fashion industry, use various types of propaganda. Effective use of publication is the use of weasel words in campaigns. These words usually slip right past us, but makes the difference between "illusion" and "reality". Now which is illusion and which is reality really depends upon us. when it comes to fashion ads almost all of us fall victim to such propaganda techniques. These methods become effective when consumers start to think that not only will the results happen exactly as shown in the ad, but will happen fast. The buyer is effected by such influences whether they like it or

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