Why Do Advertisements Objectify Women

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Everywhere we look there are advertisements and you don’t even have to leave your house for it. On television, on the radio, on billboards, magazines, bus stops and many more places we are being bombed with advertisements. On average a person sees about 5000 advertisements each day (Story). The shocking fact is that a substantial amount of these advertisements contain objectifying images of women and people from all over the world are influenced by these images which can lead to serious harm. We live in the 21st century, we fight for gay rights and equality, but why do we accept the image advertisements creates towards women to be the standard of our society? Through all sorts of media, like music, film, magazines and advertisements, women …show more content…

It has already existed for many years and which makes is difficult to reverse this behaviours, but it is very important to do so. This is because objectification affects many young women in a negative way. It is a large problem among them, affecting them at a time of growth and self exploration, this time shapes who they want to be in the world. Given how often they are exposed to these types of advertisements, these images become the aspirational depiction of how young women want to see …show more content…

It has likely the biggest influence. It is not only in advertisements, but everywhere this body image is shown. From movies and tv shows to popular and well known singers. This makes a large impact on everyone in this world. In the same article I mentioned before I read that most of the advertisements are made by men, not woman. So this is the way women are seen by men and by themselves, while the image is creating this thought. The New York Film Academy states that women are portrayed sexually in movies and tv shows 28% of the time that they are on screen while only 7% of men are portrayed in that way. It is evident that this all has to do with the fact that there are not enough women behind the creations of films, giving women important roles and portraying them in aspirational and positive ways. Another study states that when a women is directing a film, there was at least a 10.6% increase in female characters, (also according to the New York Film

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