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Social norms and their negative effects
Social norms and their negative effects
Social norms and their negative effects
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People tend to views an image based on how society say it should be they tend to interpret the image on those assumption, but never their own assumptions. Susan Bordo and John Berger writes’ an argumentative essay in relation to how viewing images have an effect on the way we interpret images. Moreover, these arguments come into union to show what society plants into our minds acts itself out when viewing pictures. Both Susan Bordo and John Berger shows that based on assumptions this is what causes us to perceive an image in a certain way. Learning assumption plays into our everyday lives and both authors bring them into reality. In Susan Bordo’s “Beauty (Re)discover The Male Body, she uses advertisement as a form of her argument on how we observe images through the views of the female and male body in advertisement. Also, the many assumption we come across in Bordo’s argument is how the female and male body is objectified in a sexual content in advertisement that has an effect on how we view the portrayed images. Bordo’s rhetorical strategies were employed effectively throughout her argument. She formatted her essay by the use of ethos and logos, so her reader had a clear understanding on how learning assumption cause portrayal of images. There are a host of different quotes she cites in her work to make it logical, and that her message is being comprehended. For example, “...I knew women legs were supposed to be sexy. I had learned that from all those hose- straightening scenes in movies. But men legs? Who had ever seen a woman gaga over some guy’s leg in the movie?” (Bordo 191). This comes to show that we are taught to think women legs are sexy, and that men legs are not seen as sexy until they started being objectified. We... ... middle of paper ... ... bother trying to look at it from my own point of view. Bordo and Berger put us in the position to realize we actually do make assumption of thing based off prior knowledge. Both authors argues that we make learning assumption towards images taken away from its originality, but this is because we allow ourselves to do so. This is not something we take the time out and think about; as a result, when viewing an image people might stop and actually question themselves. Works Cited Berger, John. "Way of Seeing." Berger, John. Ways of Reading: An Anthology for Writers. Ed. David Bartholomae and Anthony Petrosky. Ninth Edition. Bedford/St.Martin, 2011. 141-160. Bordo, Susan. "Beauty (Re)discovers the male body." Bordo, Susan. Ways of Reading: An Anthology for Writers. Ed. David Bartholomae and Anthony Petrosky. Ninth Edition. Bedford/St.Martin's, 2011. 189-233.
This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
Bartholomae, David, Petrosky Anthony. "Ways of Reading: An Anthology for Writers." University of Pittsburgh 7th Edition (1998): 467-81.
In a society dominated by visual activity it is not uncommon to be faced with images
Bartholomae, David, and Tony Petrosky. Ways of Reading: an Anthology for Writers. 9th ed. Boston: Bedford/St. Martins, 2011. Print.
Like a blueprint or instruction manual, the objective of a rhetorical analysis is to dissect a written argument, identify its many parts, and explain how all of them come together to achieve a desired effect. Susan Bordo, a professor of Gender and Women’s Studies at the University of Kentucky, wrote “The Empire of Images in Our World of Bodies”, published in 2003 in The Chronicle of Higher Education. Her essay examines how the media plays a pervasive role in how women view their bodies to the point where we live in an empire of images and there are no protective borders. In “The Empire of Images in Our World of Bodies”, Bordo not only effectively incorporates numerous facts and statistics from her own research and the research of others; she also appeals to emotional realities of anxiety and inadequacy felt by women all over the world in regards to their body image. Ultimately, her intent is to critique the influence of the media on self-confidence and body image, and to remind her audience of the overt as well as subconscious messages they are receiving on a daily basis.
Rosin, Hanna. “The End of Men.” Minding the Body, edited by Katherine McAlvage and Martina Miles. Eugene, OR: University of Oregon Composition Program, 2015.
The images that infiltrate our lives appear to focus on maintaining the status quo or the norms of society. They are designed to show what is expected in life. Berger states, "Images were made to conjure up the appearance of something that was absent"(107). Berger argues "images" are "conjured up" or imagined to represent what is "absent" or what the individual wants to see as reality. There used to be a tendency to over exemplify the way in which women were thought to be, but "today, that opposition no longer seems to hold quite as rigidly as it once did (women are indeed objectified more than ever, but, in this image-dominated culture, men increasingly are too)" (156). Regardless of so...
This is a pseudoscience which assesses character and morality from outer appearance, applying the practice of “judging a book by its cover” to the human form. However, one could argue that facial expressions and gestures, as well as race and gender, are socially and culturally learned and not necessarily a reflection on the person’s inner self. The theories of Physiognomy have been discredited and this is one of the reasons why numerous contemporary photographers criticize the conventional portrait and dismiss the belief that the portrait can claim to reveal or capture the inner being, the soul; which they instead categorise as myth. They also refuse the idea that a portrait is believed to be believable and adequate complete resemblance, of the individual being photographed. (Ewing, 2004,
You can see in the media in almost all occasions women being sexualized. From beer to burger commercials women in the media are portrayed as sexual beings. If they are thin and meet society’s standards of beautiful they are considered marketable. Over the...
The "Body Image" - "The Body Image" Readings for Writers. 14th ed. of the year. Boston: Monica Eckman, 2013. 310.
You may be wondering how visual art is used to influence the public and prevent the spread of misinformation among a population. In this paper, I will first address the modes of access in order to better understand how to use the same methods in art-making to counter the heighten fear grown from artificial sources and to see if progress is possible. Mirroring methods used in advertising, the media spread information as if it is packaged, a commodity. An extreme, open-ended headline invites doubt into your head. A typical headline reads, “Are you and your family at risk?”, “The Top Ten Things Women Must Know to Keep Safe”, or “Ammo on Airplanes”. The headline is accompanied by a strong visual image; emphasis and contrast as principles of design are employed. The image and the headline stay with you, especially in the current multitask-oriented culture where viewer attention is hard to obtain and keep. Combine this with the juiciest partial details and placement; the image has the power to pull the viewer into an article or a news story. We, the viewers, remember what we see more than what is said or cited. The more graphic and extreme the image, the more likely the image becomes part of our memory. We store the imagery and then can use it later on- pulling up the image as proof in our minds. This exemplifies the availability heuristic, a cognitive bias in which a person relies upon what can easily be remembered rather than complete data.
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
The portrayals of men in advertising began shifting towards a focus on sexual appeal in the 1980s, which is around the same that women in advertising were making this shift as well. According to Amy-Chinn, advertisements from 1985 conveyed the message that “men no longer just looked, they were also to be looked at” as seen in advertisements with men who were stripped down to their briefs (2). Additionally, advertisements like these were influencing society to view the male body “as an objectified commodity” (Mager and Helgeson 240). This shows how advertisements made an impact on societal views towards gender roles by portraying men as sex objects, similarly to women. By showcasing men and women in little clothing and provocative poses, advertisements influenced society to perceive men and women with more sexual
The objectification of women is a huge issue in society and is often led by advertising. However, many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive, but rather very funny or sexy. However, how would they feel if it were their daughter or sister being advertised throughout the world as a sexual object? The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60.
The question of how society will function when all checks that a few thousand years of civilization have imposed have disappeared has yet to be answered. Society has been trained to view photographs as representations of Reality, but digital imaging has quickly tossed that mindset aside. The underlying Problem results in questioning of everyday events such as, the ability to look at a Photo and trust that the images we see are truly representative of the situation.